Communication’s digital transformation

To transform the digital world into a platform for my business.

Taking on transformational and winning projects of network intelligence, brand journalism and brand ambassadors.

Challenge

How do you successfully move forward with communication’s digital transformation in companies and organizations?

Network intelligence

Implementation of listening methodologies and data analysis tools, based on massive interactions in social media and search engines (Alerts, Chances, Analytics).

Brand journalism

Development of platforms, processes and content formats to transform a brand into a direct and effective digital communication vehicle with the company's stakeholders (CommSite, IssueBlog, SocialDesk, NetRelease, ViralResearch, VisualReport).

Ambassadors

Use of policies, processes and resources to convert managers, employees and collaborators into brand ambassadors on social media (Social Policies, Social Learning, Social Planning, Social Playing, Influencers).

Cases

Banorte
IDEAS
11 Mar 2021

Digital Thinking on Boards of Directors

Large companies will face insurmountable difficulties in transforming themselves if they do not have someone who can drive the digital acceleration process from where all t...
1 Dec 2020

FROM GENERATING VISIBILITY TO IMPACTING BUSINESS

In 2010, hundreds of professionals from more than 30 countries agreed on the Barcelona Principles in an attempt to resolve half a century of dispute over the proper way...
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...

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