Communication’s digital transformation

To transform the digital world into a platform for my business.

Taking on transformational and winning projects of network intelligence, brand journalism and brand ambassadors.

Challenge

How do you successfully move forward with communication’s digital transformation in companies and organizations?

Network intelligence

Implementation of listening methodologies and data analysis tools, based on massive interactions in social media and search engines (Alerts, Chances, Analytics).

Brand journalism

Development of platforms, processes and content formats to transform a brand into a direct and effective digital communication vehicle with the company's stakeholders (CommSite, IssueBlog, SocialDesk, NetRelease, ViralResearch, VisualReport).

Ambassadors

Use of policies, processes and resources to convert managers, employees and collaborators into brand ambassadors on social media (Social Policies, Social Learning, Social Planning, Social Playing, Influencers).

Cases

Banorte
IDEAS
22 May 2019

Rebranding: Why, When, How and Why Not

When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...
27 Mar 2019

Conversation and Conversion. Customer Experience Challeng...

We often talk about how the digital disruption is transforming the panorama of B2C (business to client) companies, but what about B2B enterprise, and what challenges are facing customer experien...
25 Feb 2019

Challenge: Radical Transparency

Radical Transparency, developed by LLYC’s Thought Leadership Unit, covers and analyzes the importance of transparency in today’s era – where it is necessary to communicate with consistency, auth...
19 Feb 2019

Global trends for a year of collective challenges

The beginning of a new year always encourages us to reflect on the future – a period obviously influenced by the previous one. As such, 2018 was not an...

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