Communication’s digital transformation

To transform the digital world into a platform for my business.

Taking on transformational and winning projects of network intelligence, brand journalism and brand ambassadors.

Challenge

How do you successfully move forward with communication’s digital transformation in companies and organizations?

Network intelligence

Implementation of listening methodologies and data analysis tools, based on massive interactions in social media and search engines (Alerts, Chances, Analytics).

Brand journalism

Development of platforms, processes and content formats to transform a brand into a direct and effective digital communication vehicle with the company's stakeholders (CommSite, IssueBlog, SocialDesk, NetRelease, ViralResearch, VisualReport).

Ambassadors

Use of policies, processes and resources to convert managers, employees and collaborators into brand ambassadors on social media (Social Policies, Social Learning, Social Planning, Social Playing, Influencers).

Cases

Banorte
IDEAS
16 Sep 2020

IDEAS+: Fourth post-digital communication challenge: from...

Nobody paid anyone for any campaign. Nor was there any press release. There were no organizations behind it. Not even a well-known “influencer.” There was only an everyday client...
19 Jun 2020

FROM PRODUCING CONTENT TO BUILDING NARRATIVES

In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...
16 Apr 2020

From anticipating crisis to revealing opportunities

During these weeks of confinement due to COVID-19, social media and messaging apps have been overflowing with interactions while brands have been trying to find their own voice. Amid...
27 Feb 2020

From social responsibility to corporate activism

Imagine for a moment that you’re Nike’s communications director. Imagine it’s May 22, 2019. You’ve been given a heads up that The New York Times has published some less...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?