Communication’s digital transformation

To transform the digital world into a platform for my business.

Taking on transformational and winning projects of network intelligence, brand journalism and brand ambassadors.

Challenge

How do you successfully move forward with communication’s digital transformation in companies and organizations?

Network intelligence

Implementation of listening methodologies and data analysis tools, based on massive interactions in social media and search engines (Alerts, Chances, Analytics).

Brand journalism

Development of platforms, processes and content formats to transform a brand into a direct and effective digital communication vehicle with the company's stakeholders (CommSite, IssueBlog, SocialDesk, NetRelease, ViralResearch, VisualReport).

Ambassadors

Use of policies, processes and resources to convert managers, employees and collaborators into brand ambassadors on social media (Social Policies, Social Learning, Social Planning, Social Playing, Influencers).

Cases

Banorte
IDEAS
14 Nov 2019

The Sixth Language: a new code for digital natives

According to a global survey by Cisco, digital natives are people who value internet access as much as the air they breathe, the home they live in and the...
19 Sep 2019

The Tyranny of Likes. Or Maybe Not…

Lacie is the protagonist of the episode titled “Nosedive” in British TV series Black Mirror, which speculates on the social consequences of technological developments.Her life revolves around a social...
26 Jul 2019

Generating impactful content

Introduction The most effective and profitable companies are those who have digitally transformed themselves using a partnership between communications and marketing. Consultancy firm...
31 May 2019

Do brands talk to their customers about Women and Equalit...

In recent years, International Women’s Day (March 8) has become a global social and political milestone; around the world, public declarations of feminism rise, citizenship initiatives take place and...

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