Communication’s digital transformation

To transform the digital world into a platform for my business.

Taking on transformational and winning projects of network intelligence, brand journalism and brand ambassadors.

Challenge

How do you successfully move forward with communication’s digital transformation in companies and organizations?

Network intelligence

Implementation of listening methodologies and data analysis tools, based on massive interactions in social media and search engines (Alerts, Chances, Analytics).

Brand journalism

Development of platforms, processes and content formats to transform a brand into a direct and effective digital communication vehicle with the company's stakeholders (CommSite, IssueBlog, SocialDesk, NetRelease, ViralResearch, VisualReport).

Ambassadors

Use of policies, processes and resources to convert managers, employees and collaborators into brand ambassadors on social media (Social Policies, Social Learning, Social Planning, Social Playing, Influencers).

Cases

Banorte
IDEAS
27 Feb 2020

From social responsibility to corporate activism

Imagine for a moment that you’re Nike’s communications director. Imagine it’s May 22, 2019. You’ve been given a heads up that The New York Times has published some less...
15 Jan 2020

Post-digital communications: Five big challenges

In the very recent past, the adjective “digital” was enough to imbue any noun with a sense of progress and innovation. But as time passed, a combination of abuse...
4 Dec 2019

Chatbots and Artificial Agents: The challenge of machine ...

Some 40 percent of large U.S. companies—those with more than 500 employees—will have incorporated chatbots or virtual assistants by the end of 2019, according to a Spiceworks survey. This...
14 Nov 2019

The Sixth Language: a new code for digital natives

According to a global survey by Cisco, digital natives are people who value internet access as much as the air they breathe, the home they live in and the...

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