Purpose

How do you lead when there’s constant change?

It is a consulting solution whose objective is to help organizations turn their corporate purpose into a leadership tool, driven by the CEO, to generate a transforming social impact in the sector, market or industry in which it operates.

Challenge

Reinforce a transfroming leadership.

A narrative integrated with business strategy

Executive coaching

Purposeful office structure

Design and development of purpose platforms and shared leadership

Areas.

Talent Engagement

Digital Influence

Stakeholders Management

Cases

AB InBev

Minimizing the impact of an integration

Caso

PTC Therapeutics

PTC Therapeutics

Mocotó SQF #EatWithoutFear

Case

6 Oct 2021

TAXATION AND REPUTATION: MULTINATIONALS IN THE SPOTLIGHT

The taxation of companies is a high impact reputational risk, particularly for multinationals, and it is foreseeable that the economic effects of the pandemic, the digital transformation, scrutiny by...

30 Jun 2021

How to Anticipate Reputational Risk in ESG

The world’s rapid progress in COVID-19 vaccination is leading to a strong recovery in both consumer and investor expectations (for example, the IBEX 35 index has risen 13% in...

20 Feb 2020

Deepfakes: the next big threat for corporate reputation

The ever-evolving, volatile digital world is beginning to witness an interesting, yet dangerous, phenomenon: Deepfakes. The most prominent promoters of the infamous “fake news” phenomenon have taken reality disto...

11 Dec 2019

Storytelling vs. Storydoing: how to regain citizen trust

In our era of fake news, deepfakes and bots, manipulators will not hesitate to repeat lies until they sound true, all while using big data to tell their audiences...