How to build influence for your brand in key territories?
In an attention economy with conversations structured in increasingly closed communities, influence is a good idea. However, a lack of transparency or fake followers can lead to reputational crises for brands. Our influence marketing approach is based on matching values between influencers and brands, the development of superfans (from among customers and employees) and the creation of conversation structures with defined roles where co-creation and authenticity are key. All this is measured by a series of metrics that combine engagement and reach with conversation relevance.