Digital Experience

How do you turn your stakeholders’ digital experience into business results?

Combining customer experience procedures, inbound marketing techniques, network adhesion methods and reputation management systems: Digital Experience.

Challenge

Turn digital experience into a key factor to enhance customer's loyalty.

Design

Definition of business challenge or reputation, definition of the strategic framework for action, audit of digital conversion assets, identification of archetypes of "people”, analysis of the client journey, buyer or promoter, determination of the conversion funnel, design of a digital conversion plan.

Development

Development or optimization of digital assets, definition of editorial line and content calendar, organization of digital platform management processes, production and promotion of launch content, configuration of marketing automation programs, customized application.of tools and data analysis.

Implementation

Platform management and conversion tools, production, promotion and activation of content, continuous customization of content and interactions, analysis and active listening for the optimization of results, management of the conversion project through agile systems.
IDEAS
22 May 2019

Rebranding: Why, When, How and Why Not

When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...
27 Mar 2019

Conversation and Conversion. Customer Experience Challeng...

We often talk about how the digital disruption is transforming the panorama of B2C (business to client) companies, but what about B2B enterprise, and what challenges are facing customer experien...
25 Feb 2019

Challenge: Radical Transparency

Radical Transparency, developed by LLYC’s Thought Leadership Unit, covers and analyzes the importance of transparency in today’s era – where it is necessary to communicate with consistency, auth...
19 Feb 2019

Global trends for a year of collective challenges

The beginning of a new year always encourages us to reflect on the future – a period obviously influenced by the previous one. As such, 2018 was not an...

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