Digital Experience

How do you turn your stakeholders’ digital experience into business results?

Combining customer experience procedures, inbound marketing techniques, network adhesion methods and reputation management systems: Digital Experience.

Challenge

Turn digital experience into a key factor to enhance customer's loyalty.

Design

Definition of business challenge or reputation, definition of the strategic framework for action, audit of digital conversion assets, identification of archetypes of "people”, analysis of the client journey, buyer or promoter, determination of the conversion funnel, design of a digital conversion plan.

Development

Development or optimization of digital assets, definition of editorial line and content calendar, organization of digital platform management processes, production and promotion of launch content, configuration of marketing automation programs, customized application.of tools and data analysis.

Implementation

Platform management and conversion tools, production, promotion and activation of content, continuous customization of content and interactions, analysis and active listening for the optimization of results, management of the conversion project through agile systems.
IDEAS
14 Nov 2019

The Sixth Language: a new code for digital natives

According to a global survey by Cisco, digital natives are people who value internet access as much as the air they breathe, the home they live in and the...
19 Sep 2019

The Tyranny of Likes. Or Maybe Not…

Lacie is the protagonist of the episode titled “Nosedive” in British TV series Black Mirror, which speculates on the social consequences of technological developments.Her life revolves around a social...
26 Jul 2019

Generating impactful content

Introduction The most effective and profitable companies are those who have digitally transformed themselves using a partnership between communications and marketing. Consultancy firm...
31 May 2019

Do brands talk to their customers about Women and Equalit...

In recent years, International Women’s Day (March 8) has become a global social and political milestone; around the world, public declarations of feminism rise, citizenship initiatives take place and...

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