Digital Experience

How do you turn your stakeholders’ digital experience into business results?

Combining customer experience procedures, inbound marketing techniques, network adhesion methods and reputation management systems: Digital Experience.

Challenge

Turn digital experience into a key factor to enhance customer's loyalty.

Design

Definition of business challenge or reputation, definition of the strategic framework for action, audit of digital conversion assets, identification of archetypes of "people”, analysis of the client journey, buyer or promoter, determination of the conversion funnel, design of a digital conversion plan.

Development

Development or optimization of digital assets, definition of editorial line and content calendar, organization of digital platform management processes, production and promotion of launch content, configuration of marketing automation programs, customized application.of tools and data analysis.

Implementation

Platform management and conversion tools, production, promotion and activation of content, continuous customization of content and interactions, analysis and active listening for the optimization of results, management of the conversion project through agile systems.
IDEAS
15 Jan 2020

Post-digital communications: Five big challenges

In the very recent past, the adjective “digital” was enough to imbue any noun with a sense of progress and innovation. But as time passed, a combination of abuse...
4 Dec 2019

Chatbots and Artificial Agents: The challenge of machine ...

Some 40 percent of large U.S. companies—those with more than 500 employees—will have incorporated chatbots or virtual assistants by the end of 2019, according to a Spiceworks survey. This...
14 Nov 2019

The Sixth Language: a new code for digital natives

According to a global survey by Cisco, digital natives are people who value internet access as much as the air they breathe, the home they live in and the...
19 Sep 2019

The Tyranny of Likes. Or Maybe Not…

Lacie is the protagonist of the episode titled “Nosedive” in British TV series Black Mirror, which speculates on the social consequences of technological developments.Her life revolves around a social...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?