Digital Experience

How do you turn your stakeholders’ digital experience into business results?

Combining customer experience procedures, inbound marketing techniques, network adhesion methods and reputation management systems: Digital Experience.

Challenge

Turn digital experience into a key factor to enhance customer's loyalty.

Design

Definition of business challenge or reputation, definition of the strategic framework for action, audit of digital conversion assets, identification of archetypes of "people”, analysis of the client journey, buyer or promoter, determination of the conversion funnel, design of a digital conversion plan.

Development

Development or optimization of digital assets, definition of editorial line and content calendar, organization of digital platform management processes, production and promotion of launch content, configuration of marketing automation programs, customized application.of tools and data analysis.

Implementation

Platform management and conversion tools, production, promotion and activation of content, continuous customization of content and interactions, analysis and active listening for the optimization of results, management of the conversion project through agile systems.
IDEAS
14 Oct 2021

From big data to human data

How technology helps HR departments resolve their main challenges   “I don’t know anything about leadership and change, but I do know that if you want to see change in your...
20 Apr 2021

From Narrative to Brand Experience in a Digital Environment

Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...
15 Apr 2021

Managing the change in social conversation analysis: Our ...

Everything has changed, but it’s all still just the same. The pandemic swamped everything, but we all know that equality – more specifically, gender equality – is the highest...
11 Mar 2021

Digital Thinking on Boards of Directors

Large companies will face insurmountable difficulties in transforming themselves if they do not have someone who can drive the digital acceleration process from where all t...

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