Consumer Trust

Turn trust into a business asset.

LLYC uses transmedia solutions to improve consumer trust in companies and brands. We focus on sharing a company’s transparency, integrity and credibility, using storybuilding tools, interactive content, advocay, ongoing measurement and targeted interventions at each point of contact with consumers to bring companies closer to their audiences.


Increase shareholder trust.


LLYC can help you see how much trust consumers have in your brand, as well as what you can do to improve it and what competitors are doing to build their own credibility.


We've developed a transmedia content strategy that combines information and entertainment to boost improvement, promoting brand interactions and enhancing consumer experiences.


We support points of contact that generate meaningful interations with consumers, increasing their trust in your company and encouraging brand advocacy.


Drawing from our Reputation Relevance methodology, we measure objectives based on stakeholder expectations, identifying gaps between those expectations and their perceptions so you can focus your work where it matters most.


Coca Cola
Coca Cola
28 Feb 2022

Consumer Trends 2022

In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualitative analysis of macro...
4 Feb 2021


The impact of COVID-19 heralds a 2021 consumption model influenced by emotional and organizational stress. The trauma caused by the pandemic and its transformational power over factors the population...
7 Jan 2021

Martech: Information technology in marketing

The opening argument of this article – which is that digital transformation does not revolve around technology – may cause some surprise. However, it is our belief that the...
8 Jul 2020

CMO Challenges

LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...

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