EMBRACE THE NEW NORMAL

How can essential services companies return to normal by strengthening their reputations?

"LLYC has a Task Force dedicated to offering solutions and helping essential services companies successfully maintain their reputations and commitments to society."

The COVID-19 pandemic has tested societies around the world, with millions of people confining themselves to their homes to slow the spread of the virus. In this complicated situation,  sectors such as telecommunications, finance, energy and food have become more important than they ever have been before. Their businesses have enabled households to continue functioning and supply to be guaranteed in this unprecedented emergency situation.

Far from bringing in profits, this effort has often required additional manpower and costs. They have had to implement extraordinary health measures, adapt their infrastructures to intense levels of activity and increase their employees’ efforts, and these are just some of the challenges they have had to face. These activities have also had an economic impact on their balance sheets, requiring extraordinary liquidity and tighter margins.

However, in many cases, this reality is being eclipsed by erroneous perceptions (or even third-party campaigns) accusing these essential companies of having opportunistic attitudes. This is made worse by the difficulties in highlighting the value of their work against an increasingly severe backdrop of recession.

In spite of that, and once the most serious phase of the healthcare emergency is over, these companies will also need to return to a new normal. In this situation, they may need to deal with a lack of understanding about certain measures or initiatives from some of their key stakeholders (e.g., clients, suppliers, employees or institutions).

To tackle this situation, LLYC has a multidisciplinary team specializing in the managing special situations. We are ready and able to offer advice to our clients on the various phases they might experience during this health and economic crisis.

Challenges.

HOW TO BE PROFITABLE IN THE CURRENT ENVIRONMENT WITHOUT NEGATIVELY IMPACTING MY REPUTATION?

Having an up-to-date equity story aligned with the corporate narrative will be key to contextualizing the financial results from business and avoiding misinterpretations that negatively impact the company’s reputation.

HOW TO DEMONSTRATE MY COMMITMENT TO SOCIETY?

Impacting your various stakeholders via storytelling that can strengthen your values will be the best way to demonstrate real and credible commitment. Having the true stars of your actions speak and avoiding an excessive focus on your brand will therefore be necessary.
ARTICLES
3 Jul 2020

En Contexto. Manuel Domínguez: “Manejo de información en tiempos de COVID-19”

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Contact an LLYC expert.

Partner and Managing Director Spain and Portugal
España
Luisa García
+34 91 563 77 22
Partner and Managing Director Spain and Portugal
España
Arturo Pinedo
+34 91 563 77 22
CEO US
Estados Unidos
Carlos Correcha-Price
+1 786 5901000
Partner and Managing Director Northern Region
México
Javier Rosado
+507 206 5200
Managing Director Panama
Panamá
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Partner and Managing Director Colombia
Colombia
María Esteve
+5717438000
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Managing Director Peru
Perú
Gonzalo Carranza
+51 1 222 9491 (ext. 219)
Partner and Managing Director Brazil
Brasil
Cleber Martins
+55 11 3060 3390
Managing Director Chile
Chile
Marcos Sepúlveda
+56 22 207 3200
Partner and Managing Director Argentina
Argentina
Mariano Vila
+54 11 5556 0700

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