EMBRACE THE NEW NORMAL

How can you show consumers and partners they can trust your offering to be safe for them?

"LLYC has a Task Force offering solutions to successfully regain employee and customer trust so they feel safe interacting with brands."

As a key issue for business, adapting to the new normal requires companies to foster dynamics that will prioritize audience health in order to regain their employees’ and customers’ trust.

At times like these, time management and planning can make the difference between survival and extinction. That’s why LLYC offers solutions to help companies communicate clearly and conveytheir long-term thinking to build trust, thereby positioning themselves to continue growing alongside their employees and customers.

At LLYC, we have both multidisciplinary and specialized teams to offer advice throughout the process. Furthermore, our professionals can simultaneously and effectively communicate in multiple languages (something especially important for multinational companies).

At the same time, we have done our homework on how this new normal works and what it means.

These are some of the challenges our clients are now facing, and will face in the future, but we will be here to ensure we can help.

Challenges.

HOW DO WE ENCOURAGE A NEW CORPORATE CULTURE?

It should be based on safety and make it easier to adapt to a new way of working. On the one hand, this means promoting new processes, supporting company management in encouraging a new form of leadership and overcoming some of the risks stemming from a potential loss of face-to-face relationships with our professionals.

HOW DO WE MANAGE RELATIONS WITH PROFESSIONALS AND TRADE UNIONS?

In a context where trade union activism will increase due to the demands on teams during the health crisis and where the company has to balance complex decision-making processes (redundancies, reductions, closures, etc.) with the necessary alignment of talent with recovery targets.

HOW DO WE ADAPT THE COMPANY TO NEW SAFETY STANDARDS IN TERMS OF TECHNOLOGY AND LOGISTICS?

From a technology perspective, we do not only think about technical implementation but also deal with the change from day one as a cross-cutting challenge to ensure that the new systems work, or even before day one in order to identify the needs of professionals and clients. In terms of logistics, the greatest challenge involves adapting physical spaces to the new requirements and creating signs that help guarantee everybody’s health.

HOW DO WE ENSURE OUR CLIENTS PERCEIVE US AS A SAFE SERVICE?

We need to manage the safety expectations of our clients and communicate the measures we are adopting. This will require an additional effort in identifying audiences and bringing clients back. Crisis management protocols also need to be designed and adapted to deal with situations related to the return of clients.
ARTICLES
3 Jul 2020

En Contexto. Manuel Domínguez: “Manejo de información en tiempos de COVID-19”

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Contact an LLYC expert.

Talent Engagement area Director
España
María Obispo
+34 91 563 77 22
Partner and Managing Director Barcelona
España
María Cura
+34 932 17 22 17
Partner and Managing Director Portugal
Portugal
Tiago Vidal
+351 21 923 97 00
CEO US
Estados Unidos
Carlos Correcha-Price
+1 786 5901000
Managing Director Panama
Panamá
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Senior Director of Crisis and Risks area
Brasil
Andrea Lie Iwamizu
+55 11 3060 3390
Managing Director Chile
Chile
Marcos Sepúlveda
+56 22 207 3200
Partner and Managing Director Argentina
Argentina
Mariano Vila
+54 11 5556 0700
Director of the Consumer Engagement area
Colombia
Alejandra Aljure
+57 1 743 8000
Director of Talent Engagement
Perú
Jon Pérez Urbelz
+51 1222 9491

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