EMBRACE THE NEW NORMAL

What kind of leadership is expected from CEOs in the next decade?

"LLYC’s specialized Task Force can help you reformulate your corporate purpose under the 2030 agenda, effectively integrate it into your company culture and make it the key to managing all stakeholders expectations."

This crisis has provided an opportunity to enhance company leadership. The political and social pressure on companies regarding their social and environmental impact has recently led to the emergence of a new profile - the activist CEO.

600 leaders in the United States and Europe recently made a public commitment to fostering a sustainable business model, one focused on the long-term future. This call to action included the following commitments, among others:

● Accelerate the ecological transition in the fight against climate change.
● Commit to multi-stakeholder dialogue.
● Build collaborative platforms to promote a sustainable economies.
● Maximize social value creation for the benefit of society.
● Foster training for employability.
● Increase civil society’s participation in the sustainability movement.
● Adopt policy and transparency standards to manage sustainability.

The economic crisis stemming from the pandemic will force many companies to adopt short-term survival measures that could contradict the commitments they defended publicly only a few months ago. This recovery context poses various challenges for the activist CEO.

That’s why LLYC offers solutions to help companies communicate clearly in order to build trust while conveying their vision for the future, thereby positioning themselves for success after this challenge is overcome.

Challenges.

ARE THE SUSTAINABLE AGENDA COMMITMENTS COMPATIBLE WITH RECOVERY?

The recovery process will accelerate the transformation towards more sustainable business models. Companies unable to adapt to the new sustainable paradigm will simply not survive.

CAN THE CRISIS BE AN OPPORTUNITY TO ENHANCE LEADERSHIP FROM COMPANIES?

The economic recession will call for social responsibility from companies on short-term objectives: job creation, training, local investment in the community, etc. The ones that assume this leadership will become social benchmarks in terms of confidence.

HOW TO INTEGRATE THE NEEDS AND EXPECTATIONS OF STAKEHOLDERS FROM THE BOARD OF DIRECTORS?

The 2030 Agenda is the right framework for promoting a dialogue process with stakeholders with a view to seeking solutions to long-term challenges.

WHO SHOULD BE ACCOUNTABLE FOR A COMPANY?

The company should be capable of demonstrating accountability to each stakeholder regarding the issues of interest to that stakeholder and the commitments made by the organization to them.
ARTICLES
3 Jul 2020

En Contexto. Manuel Domínguez: “Manejo de información en tiempos de COVID-19”

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Contact an LLYC expert.

Senior Director of Corporate Communications area
España
Paco Hevia
+34 91 563 77 22 (ext. 2291)
Senior Director of the Leadership and Corporate Positioning area
España
Juan Cardona
+34 91 563 77 22 (ext. 2260)
CEO US
Estados Unidos
Carlos Correcha-Price
+1 786 5901000
Director of Corporate Communications
México
Alan Luviano
+52 55 4909 0873
Director of Corporate Communications
Colombia
Juan David Alba
+57 1 743 8000
Director of Corporate Communications
Perú
Miguel Cassinelli
+51 1 222 9491
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Managing Director Panama
Panamá
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Senior Director of Crisis and Risks area
Brasil
Andrea Lie Iwamizu
+55 11 3060 3390
Senior Director
Chile
Francisco Pincheira
+56 22 207 3200
Director of Corporate Communications area
Argentina
Mauro Maciel
+54 11 5556 0700

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