POST COVID-19

EMBRACE THE NEW NORMAL

Based on our experience, creativity, methodology and technology, we have 13 Task Forces helping our clients through the challenges they face in this new phase.

At this stage of the outbreak of this pandemic, which abruptly transformed way of life around the world, leaders are aware that we stand at a #TurningPoint. They know it will pose numerous challenges but that offer enormous opportunities.

They agree that the most important and pressing issue is the need to re-think their organizations, adapting them to a new post-COVID reality that has become patently obvious in conversations worldwide: The New Normal.

The challenges begin with a need to move forward in an as yet uncertain environment. Are we over the worst of it? Will there be new surges? Will they be more or less serious?

These challenges remain tied to immediate priorities, which include:

  • How do I recover and relaunch my business?

  • How do I influence the political, economic and social decisions that will be made on which the immediate future of my sector and company depend?

  • How do I balance investing my resources between returning to my best habits and implementing changes required by this new context?

  • How do I finance this effort at such a critical time?

  • How do I reorganize  my company and keep my team motivated and aligned?


Generally speaking, every organization needs to regain and rebuild the trust of the people on whom their projects depend (employees, clients, investors, members of the value chain, authorities, institutions, etc.) but their priorities have changed. In this scenario we must reinvent the ways we establish and grow relationships.

In particular, organizations must reflect on how to harness this reinvention to reposition their companies, firmly basing all efforts on their stated purposes. They must demonstrate genuine leadership and respond to citizens’ demand for companies to play and maintain an active and committed role in society.

Leaders who have anticipated and understood that communication (in this case, storydoing) is the main tool for stimulating trust are now harnessing the opportunities presented by this new context.

Anticipate, Embrace the New Normal.
IDEAS
6 Aug 2020

Post-COVID-19 communication and connecting with talent

As governments and health authorities juggle decisions on how to ease social lockdown measures, companies are either returning to their old pre-crisis ways of doing things or anticipating the...
14 Jul 2020

The possible impact of Covid-19 on the 2020 U.S. elections

INTRODUCTION COVID-19 has ravaged the United States, with over 2.7 million cases and 130,000 deaths as of July 1 – and counting, with many states continuing to see substantial increases...
8 Jul 2020

CMO Challenges

LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...
2 Jul 2020

Stakeholders Capitalism: How to manage a company’s strate...

INTRODUCTION Today’s society is experiencing a major economic and social impact due to the global health crisis. Any company hoping to recover in such an unstable industry environment must consider...
Post-COVID-19: our professionals in the media
3 Jul 2020

En Contexto. Manuel Domínguez: “Manejo de información en tiempos de COVID-19”

Sorry, this entry is only available in European Spanish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link...

Contact an LLYC expert.

Partner and Managing Director Spain and Portugal
España
Luisa García
+34 91 563 77 22
Partner and Managing Director Spain and Portugal
España
Arturo Pinedo
+34 91 563 77 22
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María Cura
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Manuel Domínguez
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Iban Campo
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Carlos Llanos
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María Esteve
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Gonzalo Carranza
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Marcos Sepúlveda
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Mariano Vila
+54 11 5556 0700
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Cleber Martins
+55 11 3060 3390

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