EMBRACE THE NEW NORMAL

How to harness data to improve decision-making in communication, marketing and public affairs?

Take key strategic decisions based on data and alongside a task force of experts and analysts.

Past experience and intuition are as necessary as ever but have proven themselves insufficient for successfully dealing with an ongoing context of unprecedented situations. The huge analytical capabilities to be gained from the vast amounts of data stemming from digitalized interactions between companies and brands and their stakeholders represent the tool at the heart of the data-driven decision-making paradigm of a world in constant exponential acceleration.

Control dashboards and other data visualization panels are omnipresent nowadays but are not enough on their own to identify, discover and anticipate the strongest trends and insights. Enabling ourselves to decipher the fundamental keys that will allow contexts to be clearly interpreted for correct decision-making in the design of successful strategies that can make a difference will require moving beyond these tools and delving much deeper into the data.

With our work in technology consultancy alongside the various specialties, LLYC has developed a method that we successfully apply to the situations brought to us by our clients.

Challenges.

How do I interpret data to define and move forward in designing my strategy?

Communities, territories, influencers and connectors are the aspects that must be examined for functional diagnosis when designing my company’s strategy.

To what degree has a certain event had a relevant impact on my company?

A forensic analysis of the causes leading to a certain event in terms of the communities involved, fundamental players and evolution over time up to the present day is key to understanding this.

How can data help me define my long-term strategy?

Exploring territories, revealing relationship scenarios that lead to future events and identifying stakeholders with a decisive role can help leaders in their decision-making processes.

Contact an LLYC expert.

Senior Director IT
España
Daniel Fernández Trejo
+34 91 563 77 22
Data Business Leader
España
Miguel Lucas
(Español) +34 91 563 77 22
Partner and Managing Director Portugal
Portugal
Tiago Vidal
+351 21 923 97 00
CEO US
Estados Unidos
Carlos Correcha-Price
+1 786 5901000
Director of Technology and Digital Transformation
México
Agustín Carrillo
+52 55 4377 0185
Managing Director Panama
Panamá
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Partner and Managing Director Colombia
Colombia
María Esteve
+5717438000
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Partner and Managing Director Andean Region
Perú
Luis Miguel Peña
+51 1 222 9491
Partner and Managing Director Brazil
Brasil
Cleber Martins
+55 11 3060 3390
Managing Director Chile
Chile
Marcos Sepúlveda
+56 22 207 3200
Partner and Managing Director Argentina
Argentina
Mariano Vila
+54 11 5556 0700

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?