How to harness data to improve decision-making in communication, marketing and public affairs?

Take key strategic decisions based on data and alongside a task force of experts and analysts.

Past experience and intuition are as necessary as ever but have proven themselves insufficient for successfully dealing with an ongoing context of unprecedented situations. The huge analytical capabilities to be gained from the vast amounts of data stemming from digitalized interactions between companies and brands and their stakeholders represent the tool at the heart of the data-driven decision-making paradigm of a world in constant exponential acceleration.

Control dashboards and other data visualization panels are omnipresent nowadays but are not enough on their own to identify, discover and anticipate the strongest trends and insights. Enabling ourselves to decipher the fundamental keys that will allow contexts to be clearly interpreted for correct decision-making in the design of successful strategies that can make a difference will require moving beyond these tools and delving much deeper into the data.

With our work in technology consultancy alongside the various specialties, LLYC has developed a method that we successfully apply to the situations brought to us by our clients.


How do I interpret data to define and move forward in designing my strategy?

Communities, territories, influencers and connectors are the aspects that must be examined for functional diagnosis when designing my company’s strategy.

To what degree has a certain event had a relevant impact on my company?

A forensic analysis of the causes leading to a certain event in terms of the communities involved, fundamental players and evolution over time up to the present day is key to understanding this.

How can data help me define my long-term strategy?

Exploring territories, revealing relationship scenarios that lead to future events and identifying stakeholders with a decisive role can help leaders in their decision-making processes.

Contact an LLYC expert.

Senior Director of Deep Digital Business and global CTO
Daniel Fernández Trejo
+34 91 563 77 22
Data Business Leader
Miguel Lucas
(Español) +34 91 563 77 22
Partner and Chief Talent and Technology Officer at LLYC
Tiago Vidal
+351 21 923 97 00
Director of Technology and Digital Transformation
Agustín Carrillo
+52 55 4377 0185
President in Panama
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Partner and Managing Director Andean Region
María Esteve
Partner and Managing Director Ecuador
Carlos Llanos
+593 2 256 5820
Partner and CEO Europe
Luis Miguel Peña
+34 91 563 77 22
Managing Director Chile
Marcos Sepúlveda
+56 22 207 3200
Partner and Talent Acquisition Leader
Mariano Vila
+54 11 5556 0700

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