It is foreseeable that the collapse of the global logistics networks will trigger a whole series of reputational risks in your sector of activity over the coming months.
Such threats as relations between your company and your clients, suppliers, employees and public authorities, caused by a host of critical situations: a lack of products, delays in deliveries, price rises, labor conflicts, pressure from public authorities, etc. that may materialize or not, but whereby the mere possibility of them arising will undoubtedly lead to tension with your stakeholders.
All companies will be prejudiced by this crisis, but only those that anticipate them, prepare and implement their communications well with those affected will avoid a greater negative impact. Furthermore, those brands that best communicate can harness the opportunity to stand out from their competitors. Do you fall into this category?
CHECK WHETHER YOU ARE READY TO MANAGE THE CRISIS
We offer you a simple checklist to ensure that you are prepared to manage the risks to come. Tick off the tasks you have completed:
All companies will be prejudiced by this crisis, but only those that anticipate them, prepare and implement their communications well with those affected will avoid a greater negative impact. Furthermore, those brands that best communicate can harness the opportunity to stand out from their competitors. Do you fall into this category?
CHECK WHETHER YOU ARE READY TO MANAGE THE CRISIS
We offer you a simple checklist to ensure that you are prepared to manage the risks to come. Tick off the tasks you have completed:
Challenges.
Anticipate high-risk scenarios
You have evaluated the different scenarios that could harm the confidence of your stakeholders, anticipating their expectations, and most likely actions and reactions, to thus design the most effective tactics to avoid or mitigate any negative impacts.
Prepare protocols for interaction
You have clearly defined those responsible and the pertinent messages to communicate to each stakeholder according to the seriousness of the different risk scenarios.
Mapping decisive contacts
You have an up-to-date data base of key contacts at the different stakeholders and, specifically, of potential opinion leaders in the media and social media of the communities involved in each risk scenario.
Enable communication channels
You have your own direct communication channels with stakeholders and opinion leaders through the website, electronic mail, social media, courier channels and other mediums to employ immediately.
Produce reactive content
You have designed and produced templates with different formats for content for each communication channel, including graphics and audio-visuals, with pre-defined key messages in the protocols for interaction.