EMBRACE THE NEW NORMAL

How can you implement a credible, stand-out story about wellbeing?

"Now more than ever, every company needs an inspiring narrative that transcends its products and services to focus on the area of wellbeing."

As the world comes to grips with the first global pandemic of this nature in recent history, there has been much speculation about what we have learned, what we consider essential and and the aftermath it will leave. At the heart of all these arguments is the universal opinion that the wellness and wellbeing of students, parents, children, partners, workers, survivors and carers is absolutely fundamental to recovery.

Without societies’ capacities to holistically focus on people’s health (physical, emotional and spiritual), creating safety nets to allow citizens to return to work (or any other social arena) and be productive will be almost impossible.

Governments are assuming responsibility for putting program into place to support citizen wellbeing, but the private sector is also being expected to contribute to these efforts.

As such, now more than ever, every company needs an inspiring narrative that transcends its products and services. This should be a priority not only for industries such as nutrition, tourism, personal care, beauty and fitness, but also for newer areas, including digital disconnection, the rise of mindfulness and workplace wellbeing. Whether this is the focus of your business or entirely new ground, brands need an inspiring story capable of mobilizing people, generating engagement and fostering business growth.

LLYC’s focus on storytelling in combination with storydoing is based on listening to insights and needs, offering creativity during the story building process and implementing a combination of transmedia content and PR and influence techniques to create networks of advocates and brands  supporters among both employees and clients.

Challenges.

FOOD & NUTRITION: HOW TO ANTICIPATE NEW CHALLENGES AND CONSUMERS?

Three factors characterise the challenges in this industry: Nutrition as the first line of defence against the disease; dramatic changes in the food supply, conservation and preparation processes that impact the value chain; and the emergence of new consumer behaviour drivers, such as concerns over access to food and both emotional and physical safety.

FITNESS AND MENTAL HEALTH: ARE WE PREPARED FOR THE PHYSICAL AND MENTAL RISKS?

The current situation is a “breeding ground” for such disorders as anxiety, depression and even post-traumatic stress. Learning to live together after or during social distancing measures is a process of re-socialisation that we are not ready for yet. Drastic changes to work, the environment and increased working hours are factors that impact routines and mental structures.

PERSONAL CARE AND BEAUTY: HOW DO WE STAY HEALTHY?

While the beauty industry is looking to reinvent itself, most people are focused on self-care. Furthermore, the fear of another outbreak is making people think about how to live healthier lives in order to strengthen their immune system.

TOURISM: WHERE DOES THE SECTOR’S OPPORTUNITY LIE IN TERMS OF WELLBEING?

The wellness tourism sector is one of the great post-COVID unknowns. Although it’s true that the health crisis has accentuated a trend towards valuing the simple things and spending time on oneself, the fear of contagion due to physical contact is a reality that may work against it.

Contact an LLYC expert.

Partner and Senior Director Consumer Engagement
España
David González Natal
+34 91 563 77 22
CEO US
Estados Unidos
Carlos Correcha-Price
+1 786 5901000
Director of the Consumer Engagement and Digital areas
Portugal
Marlene Gaspar
+351 91 252 17 84
Director of the Consumer Engagement area
México
Hugo Valdez
+52 (55) 4909 0836
Manager of the Consumer Engagement Area
Panamá
Guillermo Tejada
+507 206 5222
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Director of Talent Engagement
Perú
Jon Pérez Urbelz
+51 1222 9491
Director of the Consumer Engagement area
Colombia
Alejandra Aljure
+57 1 743 8000
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Director of the Consumer Engagement Area
Brasil
Daniela Augusto
+55 11 3060 3390
Director of the Consumer Engagement and Digital areas
Argentina
Alejandro Martinez
+54 11 5556 0742
Managing Director Chile
Chile
Marcos Sepúlveda
+56 22 207 3200

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