EMBRACE THE NEW NORMAL

How do I adapt my corporate narrative to meet stakeholder expectations?

"Perceptions of a company’s coherence and consistency should be aligned with the creation of value for all stakeholders."

The long-term sustainability of company business models is based on understanding the organization’s ecosystem and balancing fair stakeholder needs and expectations with regard to company performance.

How can you generate  trust to serve as a foundation for relationships with your organization’s stakeholders. How can you maintain coordination, coherence and consistency in what you do and say to all of them, even as you do so simultaneously? How can you integrate listening to and observing stakeholder needs and expectations when integrating this into the strategy?

In these times of collapsing boundaries between stakeholders and the digitalization of more conventional channels, coordination and consistency between storydoing and storytelling is critical to minimizing reputational risks.

Challenges.

HOW DO WE INTEGRATE REPUTATIONAL AND RELATIONAL CAPITAL INTO THE EVERYDAY BUSINESS OF THE ORGANIZATION?

The challenge of managing intangible factors falls on the board of directors but bringing it into everyday management falls on the senior executive and the steering committee. Helping them bear this in mind, value and manage it is a challenge for everyone.

HOW TO INTEGRATE THE NEEDS AND EXPECTATIONS OF STAKEHOLDERS? HOW SHOULD THEY BE PRIORITIZED?

The key lies in ensuring that the creation of value is focused on the balanced satisfaction of the various people and groups capable of influencing performance by the company.

HOW CAN THE ORGANIZATION’S ECOSYSTEM BE MANAGED TO BRING VALUE TO MANAGEMENT?

Companies operate in complex ecosystems. Knowing them and integrating them into management systems is the first step towards building the right playing field for business.

IS ACCOUNTABILITY A RISK OR AN OPPORTUNITY FOR MANAGERS?

Being able to clearly report on company performance regarding the challenges and expectations presented by stakeholders is the only way to demonstrate a commitment to them and a desire to create value in the long term.
ARTICLES
3 Jul 2020

En Contexto. Manuel Domínguez: “Manejo de información en tiempos de COVID-19”

Sorry, this entry is only available in European Spanish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link...

Contact an LLYC expert.

Senior Director of Corporate Communications area
España
Paco Hevia
+34 91 563 77 22 (ext. 2291)
Partner and Managing Director Portugal
Portugal
Tiago Vidal
+351 21 923 97 00
CEO US
Estados Unidos
Carlos Correcha-Price
+1 786 5901000
Managing Director México
México
Rogelio Blanco
+52 55 52571084
Managing Director Panama
Panamá
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Partner and Managing Director Colombia
Colombia
María Esteve
+5717438000
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Managing Director Peru
Perú
Gonzalo Carranza
+51 1 222 9491 (ext. 219)
Partner and Managing Director Brazil
Brasil
Cleber Martins
+55 11 3060 3390
Managing Director Chile
Chile
Marcos Sepúlveda
+56 22 207 3200
Partner and Managing Director Argentina
Argentina
Mariano Vila
+54 11 5556 0700

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?