"Perceptions of a company’s coherence and consistency should be aligned with the creation of value for all stakeholders."
The long-term sustainability of company business models is based on understanding the organization’s ecosystem and balancing fair stakeholder needs and expectations with regard to company performance.
How can you generate trust to serve as a foundation for relationships with your organization’s stakeholders. How can you maintain coordination, coherence and consistency in what you do and say to all of them, even as you do so simultaneously? How can you integrate listening to and observing stakeholder needs and expectations when integrating this into the strategy?
In these times of collapsing boundaries between stakeholders and the digitalization of more conventional channels, coordination and consistency between storydoing and storytelling is critical to minimizing reputational risks.
How can you generate trust to serve as a foundation for relationships with your organization’s stakeholders. How can you maintain coordination, coherence and consistency in what you do and say to all of them, even as you do so simultaneously? How can you integrate listening to and observing stakeholder needs and expectations when integrating this into the strategy?
In these times of collapsing boundaries between stakeholders and the digitalization of more conventional channels, coordination and consistency between storydoing and storytelling is critical to minimizing reputational risks.
Challenges.
HOW DO WE INTEGRATE REPUTATIONAL AND RELATIONAL CAPITAL INTO THE EVERYDAY BUSINESS OF THE ORGANIZATION?
The challenge of managing intangible factors falls on the board of directors but bringing it into everyday management falls on the senior executive and the steering committee. Helping them bear this in mind, value and manage it is a challenge for everyone.
HOW TO INTEGRATE THE NEEDS AND EXPECTATIONS OF STAKEHOLDERS? HOW SHOULD THEY BE PRIORITIZED?
The key lies in ensuring that the creation of value is focused on the balanced satisfaction of the various people and groups capable of influencing performance by the company.
HOW CAN THE ORGANIZATION’S ECOSYSTEM BE MANAGED TO BRING VALUE TO MANAGEMENT?
Companies operate in complex ecosystems. Knowing them and integrating them into management systems is the first step towards building the right playing field for business.
IS ACCOUNTABILITY A RISK OR AN OPPORTUNITY FOR MANAGERS?
Being able to clearly report on company performance regarding the challenges and expectations presented by stakeholders is the only way to demonstrate a commitment to them and a desire to create value in the long term.
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