EMBRACE THE NEW NORMAL

How can your brand respond to society's demand for greater civic and ethical commitment?

"LLYC has created a task force to help your brand legitimize itself in society and stand out in the market by rallying its stakeholders around corporate causes of common interest."

During the coronavirus crisis, most companies and brands felt the need to publicly rally their clients, employees, suppliers and shareholders in defense of a common cause: protecting people’s lives.

Though it was forced on them by exceptional circumstances, that exercise in corporate activism has accelerated social demand for companies’ greater commitments to the common good, something that had become a trend in recent times regardless.

And now what? It is likely that clients will continue demanding the same level of ethical and civic commitment from brands. But for what cause? For what purpose? And how can this brand activism help protect business and company reputations?

Challenges.

HOW DO I FIND A CAUSE OF PUBLIC INTEREST THAT WORKS FOR OUR BRAND?

We can help you identify an attractive, binding and rallying cause for your clients and employees, one that connects with the values and purpose of the brand, and also tackles relevant challenges for society and the market where your company operates.

HOW DO I ATTRACT, BIND AND RALLY MY BRAND’S CLIENTS TO A COMMON CAUSE?

We accompany you in the challenge of converting a rallying cause into a source of social (reputation, positioning, license to operate) and relational (consumer and partner databases, partnerships, strategic agreements) capital for the development of your brand and company.
ARTICLES
3 Jul 2020

En Contexto. Manuel Domínguez: “Manejo de información en tiempos de COVID-19”

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Contact an LLYC expert.

Partner and Senior Director
España
Iván Pino
+34 91 563 77 22
Partner and Managing Director Barcelona
España
María Cura
+34 932 17 22 17
Partner and Managing Director Portugal
Portugal
Tiago Vidal
+351 21 923 97 00
Managing Director Panama
Panamá
Manuel Domínguez
+507 2065200
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Managing Director Peru
Perú
Gonzalo Carranza
+51 1 222 9491 (ext. 219)
Partner and Managing Director Colombia
Colombia
María Esteve
+5717438000
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Partner and Managing Director Argentina
Argentina
Mariano Vila
+54 11 5556 0700
Managing Director Chile
Chile
Marcos Sepúlveda
+56 22 207 3200
Director of the Consumer Engagement Area
Brasil
Daniela Augusto
+55 11 3060 3390

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