"LLYC has created a task force to help your brand legitimize itself in society and stand out in the market by rallying its stakeholders around corporate causes of common interest."
During the coronavirus crisis, most companies and brands felt the need to publicly rally their clients, employees, suppliers and shareholders in defense of a common cause: protecting people’s lives.
Though it was forced on them by exceptional circumstances, that exercise in corporate activism has accelerated social demand for companies’ greater commitments to the common good, something that had become a trend in recent times regardless.
And now what? It is likely that clients will continue demanding the same level of ethical and civic commitment from brands. But for what cause? For what purpose? And how can this brand activism help protect business and company reputations?
Though it was forced on them by exceptional circumstances, that exercise in corporate activism has accelerated social demand for companies’ greater commitments to the common good, something that had become a trend in recent times regardless.
And now what? It is likely that clients will continue demanding the same level of ethical and civic commitment from brands. But for what cause? For what purpose? And how can this brand activism help protect business and company reputations?
Challenges.
HOW DO I FIND A CAUSE OF PUBLIC INTEREST THAT WORKS FOR OUR BRAND?
We can help you identify an attractive, binding and rallying cause for your clients and employees, one that connects with the values and purpose of the brand, and also tackles relevant challenges for society and the market where your company operates.
HOW DO I ATTRACT, BIND AND RALLY MY BRAND’S CLIENTS TO A COMMON CAUSE?
We accompany you in the challenge of converting a rallying cause into a source of social (reputation, positioning, license to operate) and relational (consumer and partner databases, partnerships, strategic agreements) capital for the development of your brand and company.
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