What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, while...
All signs indicate that 2023 will not be easy. The uncertain state in which the world finds itself makes it even more difficult to anticipate what is to come....
Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown...
Those who have heard of the “Ice Bucket Challenge” will surely remember how some celebrities went viral on social media by pouring a bucket of ice water over themselves,...
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