Since tourism is an increasingly an essential factor for the economy, countries need to value their own offerings and offer attractive, innovative and tailor-made experiences.
In a globalised world, travellers are ever more sophisticated. The new forms of tourism need to connect to the specific needs of each public in order to offer innovative, custom-made solutions and with top quality.
Tourism is an agent that integrates all the social and cultural activities of a geography, with an offer for the different age groups and preferences. In this way, by enhancing the virtues of each territory, the tourist industry becomes a key factor in economic growth.
In the same way, nations need to convey what differentiates them from other competitive countries as preferred destination for travel or for tourism. It is possible to reappraise one’s own culture, what is familiar.
Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding.
Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.
Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.
Tourism is an agent that integrates all the social and cultural activities of a geography, with an offer for the different age groups and preferences. In this way, by enhancing the virtues of each territory, the tourist industry becomes a key factor in economic growth.
In the same way, nations need to convey what differentiates them from other competitive countries as preferred destination for travel or for tourism. It is possible to reappraise one’s own culture, what is familiar.
Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding.
Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.
Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.
Cases
Telefónica
9 Jul 2019
Effects of the Mercosur-European Union Agreement
Last June 28th, the Strategic Association Agreement between the Southern Common Market (Mercosur) and the European Union (EU) was signed, coinciding with the end of the G20 Summit, held...
25 Jun 2019
The Women’s World Cup: Brands as Agents of Change
June and July remain the most emotional months of the year in the soccer world. Teams of athletes will compete in the Women’s World Cup, with this year’s roster...
13 Jun 2019
Restoring the Banking Sector’s Reputation: Challenges and...
Bailouts, preferred stock, mortgage expenses, millionaire retirements, commissions… In recent years, days when the economics section of a newspaper contains none of these words have become few and far...
12 Jun 2019
Cultural Transformation for Survival
Many companies tend to focus on tried-and-true business strategies that have worked for them in the past. However, success is situational, and the parameters that led to the success...