Since tourism is an increasingly an essential factor for the economy, countries need to value their own offerings and offer attractive, innovative and tailor-made experiences.
In a globalised world, travellers are ever more sophisticated. The new forms of tourism need to connect to the specific needs of each public in order to offer innovative, custom-made solutions and with top quality.
Tourism is an agent that integrates all the social and cultural activities of a geography, with an offer for the different age groups and preferences. In this way, by enhancing the virtues of each territory, the tourist industry becomes a key factor in economic growth.
In the same way, nations need to convey what differentiates them from other competitive countries as preferred destination for travel or for tourism. It is possible to reappraise one’s own culture, what is familiar.
Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding.
Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.
Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.
Tourism is an agent that integrates all the social and cultural activities of a geography, with an offer for the different age groups and preferences. In this way, by enhancing the virtues of each territory, the tourist industry becomes a key factor in economic growth.
In the same way, nations need to convey what differentiates them from other competitive countries as preferred destination for travel or for tourism. It is possible to reappraise one’s own culture, what is familiar.
Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding.
Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.
Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.
Cases
Telefónica
10 Sep 2019
The Vizcarra Era: Political Instability and Business Unce...
In his July 28, 2019, Independence Day address to the National Congress, Peruvian President Martin Vizcarra proposed a constitutional amendment to move general elections from 2021 to 2020. He...
30 Aug 2019
Challenges of HOT and COLD crises and how to address them
The circumstances around risk have changed. It is imperative that we understand the new corporate landscape and change our approach, moving away from traditional strategic and tactical crisis management...
29 Aug 2019
Compliance and clarity: Communications and corporate gove...
We live in an era of hyper-transparency, a key feature of a time in which “there is no way to escape, no place you can hide,” as stated by...
9 Aug 2019
Argentina goes to the ballot box: Continuation or a break?
In this report, the LLYC Public Affairs team in Buenos Aires analyzes the electoral scenario, the main political forces that could win the presidency and the keys to understanding...