Tourism and Country Promotion

Since tourism is an increasingly an essential factor for the economy, countries need to value their own offerings and offer attractive, innovative and tailor-made experiences.

In a globalised world, travellers are ever more sophisticated. The new forms of tourism need to connect to the specific needs of each public in order to offer innovative, custom-made solutions and with top quality.

Tourism is an agent that integrates all the social and cultural activities of a geography, with an offer for the different age groups and preferences. In this way, by enhancing the virtues of each territory, the tourist industry becomes a key factor in economic growth.

In the same way, nations need to convey what differentiates them from other competitive countries as preferred destination for travel or for tourism. It is possible to reappraise one’s own culture, what is familiar.

Nations and cities need to communicate and show others their own identity in order to achieve a strategic position in the international scenario, through country branding.

Our consultants’ experience helps identify the needs of tourism, develop strategies to adapt to the change in an industrial sector in permanent transformation and particularly, to reappraise the attributes of a nation at international level, thanks to our geographic deployment which facilitates a knowledge of the cultural implications and environment in order to be able to connect interests between international citizens.

Ultimately, we help countries to manage their reputation and we contribute towards reinforcing tourist activity as the mainstay for the economic growth of the nations.

Contact an LLYC expert.

Partner and Regional Managing Director
Juan Carlos Gozzer
+55 11 3060 3390
Managing Director
Juan Arteaga
+52 55 52571084
Manager of the Consumer Engagement and Turism areas
Anel Hernández
+52 1 55 4490 2138
IDEAS
14 Nov 2019

The Sixth Language: a new code for digital natives

According to a global survey by Cisco, digital natives are people who value internet access as much as the air they breathe, the home they live in and the...
11 Nov 2019

Argentina’s political change of course

Four years after Mauricio Macri took office, Argentina has elected Alberto Fernandez as its next president. Fernandez is backed by Cristina Kirchner, who returned to the political area after...
6 Nov 2019

B2B self-reflection: 18 Companies and their Challenges in...

There is something changing in the B2B marketplace. In our world of accelerated transformation, not only have end consumers become more sophisticated and unfair, but B2B customers are also...
5 Nov 2019

Winds of Change in Uruguay

Fifteen years in power and economic stagnation, coupled with a rise in unemployment and fall in consumption and private investment, have taken their toll on the left-wing Frente Amplio...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?