Sustainable innovation, transparency and managing the relationship with consumers are just some of the challenges facing the health industry as it seeks to strengthen its reputation.
Health is one of the most important growth motors of developed economies.
Today we are immersed in a progressive ageing process of the population at the same time as the levels of demand of citizenry regarding the services and care received increases. In addition, the regulatory changes and cutbacks in budget are factors that determine a sector marked by its complexity, in which the different agents involved – patients, health professionals, stakeholders, etc. – demand different needs for information that must be met.
Medical products and pharmaceutical companies that are faced with a constant process of scrutiny and regulation by the governments, require good managers that have in-depth knowledge of the new scenario to administer them. The enterprises in the sector are consequently committed to innovation as a means for searching for efficiency and differentiation. This commitment must be combined with social projects that imply a long-term benefit to society.
An innovation that must go hand in hand with a good reputation in an ever more transparent scenario and where information flows free of any barriers. The importance to focus on transparency is furthermore increased, if it is considered that health professionals, health managers and citizenry, as a whole, have an increasingly keener influence in decision making in health policies.
Our multidisciplinary team of consultants, who count on extensive experience in the sector, coordinates strategic communication plans for launching new awareness campaigns and new products, for example, for the purpose of consolidating an involvement with the scientific community and patients’ associations to finally establish a two-way dialogue with all the stakeholders, based on trust.
Today we are immersed in a progressive ageing process of the population at the same time as the levels of demand of citizenry regarding the services and care received increases. In addition, the regulatory changes and cutbacks in budget are factors that determine a sector marked by its complexity, in which the different agents involved – patients, health professionals, stakeholders, etc. – demand different needs for information that must be met.
Medical products and pharmaceutical companies that are faced with a constant process of scrutiny and regulation by the governments, require good managers that have in-depth knowledge of the new scenario to administer them. The enterprises in the sector are consequently committed to innovation as a means for searching for efficiency and differentiation. This commitment must be combined with social projects that imply a long-term benefit to society.
An innovation that must go hand in hand with a good reputation in an ever more transparent scenario and where information flows free of any barriers. The importance to focus on transparency is furthermore increased, if it is considered that health professionals, health managers and citizenry, as a whole, have an increasingly keener influence in decision making in health policies.
Our multidisciplinary team of consultants, who count on extensive experience in the sector, coordinates strategic communication plans for launching new awareness campaigns and new products, for example, for the purpose of consolidating an involvement with the scientific community and patients’ associations to finally establish a two-way dialogue with all the stakeholders, based on trust.
Cases
Confidential
Bertelsmann and Sanitas
