Lifestyle

Consumers live expectantly, waiting on and interested in the intelligent, experiential and unique stories brands can tell about their products.

The communication of brand and product to the consumer in the form of experience or sensation has proven to be an effective PR marketing strategy to achieve the loyalty of consumers themselves with companies or brands.  These actions encourage consumers to reaffirm their position regarding society or their lifestyle, feeling integrated into a group or related community—a feeling generated by a brand. LLYC's Lifestyle team is made up of communication and public relations professionals who design strategies to bring consumers closer to a defined territory, creating and implementing public relations actions to achieve an effective and real common experience. To this end, the strategies and actions it can develop have an important creative component that adapts to each brand or product and guarantees that the desired "symbiosis" between brand and consumer can take place. The creation of events tailored to the strategy, and also creatively developed and produced by LLYC's own team, offers results that have a great impact on audiences and consumers and creates highly effective loyalty and interactions, something that can also achieved by translating the campaign into the digital environment through the incorporation of actions in social media and the involvement of appropriate influencers.

Contact an LLYC expert.

Partner and Senior Director
Óscar Iniesta
+34 660 201 020
IDEAS
25 Oct 2021

Deep Digital Journey. THE JOURNEY TOWARDS THE DIGITAL TRA...

COVID-19 has accelerated the need for the digital transformation while giving an unprecedented boost to the development of exponential technologies. The Deep Digital Business unit at LLYC was set...
14 Oct 2021

From big data to human data

How technology helps HR departments resolve their main challenges   “I don’t know anything about leadership and change, but I do know that if you want to see change in your...
6 Oct 2021

TAXATION AND REPUTATION: MULTINATIONALS IN THE SPOTLIGHT

The taxation of companies is a high impact reputational risk, particularly for multinationals, and it is foreseeable that the economic effects of the pandemic, the digital transformation, scrutiny by...
29 Sep 2021

TRANSFORMING CREATIVITY FOR BUSINESSES

Has the role and importance of creativity changed in the development of strategies and thefocus of businesses in recent years? This new international study that LLYC presents with theaim...

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