Lifestyle

Consumers live expectantly, waiting on and interested in the intelligent, experiential and unique stories brands can tell about their products.

The communication of brand and product to the consumer in the form of experience or sensation has proven to be an effective PR marketing strategy to achieve the loyalty of consumers themselves with companies or brands.  These actions encourage consumers to reaffirm their position regarding society or their lifestyle, feeling integrated into a group or related community—a feeling generated by a brand. LLYC's Lifestyle team is made up of communication and public relations professionals who design strategies to bring consumers closer to a defined territory, creating and implementing public relations actions to achieve an effective and real common experience. To this end, the strategies and actions it can develop have an important creative component that adapts to each brand or product and guarantees that the desired "symbiosis" between brand and consumer can take place. The creation of events tailored to the strategy, and also creatively developed and produced by LLYC's own team, offers results that have a great impact on audiences and consumers and creates highly effective loyalty and interactions, something that can also achieved by translating the campaign into the digital environment through the incorporation of actions in social media and the involvement of appropriate influencers.

Cases

Qatar Airways

Contact an LLYC expert.

Partner and Senior Director
Óscar Iniesta
+34 660 201 020
IDEAS
27 Feb 2020

From social responsibility to corporate activism

Imagine for a moment that you’re Nike’s communications director. Imagine it’s May 22, 2019. You’ve been given a heads up that The New York Times has published some less...
20 Feb 2020

Deepfakes: the next big threat for corporate reputation

The ever-evolving, volatile digital world is beginning to witness an interesting, yet dangerous, phenomenon: Deepfakes. The most prominent promoters of the infamous “fake news” phenomenon have taken reality distor...
11 Feb 2020

Go Public? A guide for bold companies

Drought. This is the word that best defines 2019 in terms of stock market listings. In the year just ended, no company managed to make its debut on the...
6 Feb 2020

Challenge: Disruption

“Disruption,” developed by LLYC’s Center for Leadership through Knowledge, is the latest installment of the Challenges Series, coming third after “Citizenship” and “Radical Transparency.” This n...

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