Lifestyle

Consumers live expectantly, waiting on and interested in the intelligent, experiential and unique stories brands can tell about their products.

The communication of brand and product to the consumer in the form of experience or sensation has proven to be an effective PR marketing strategy to achieve the loyalty of consumers themselves with companies or brands.  These actions encourage consumers to reaffirm their position regarding society or their lifestyle, feeling integrated into a group or related community—a feeling generated by a brand. LLYC's Lifestyle team is made up of communication and public relations professionals who design strategies to bring consumers closer to a defined territory, creating and implementing public relations actions to achieve an effective and real common experience. To this end, the strategies and actions it can develop have an important creative component that adapts to each brand or product and guarantees that the desired "symbiosis" between brand and consumer can take place. The creation of events tailored to the strategy, and also creatively developed and produced by LLYC's own team, offers results that have a great impact on audiences and consumers and creates highly effective loyalty and interactions, something that can also achieved by translating the campaign into the digital environment through the incorporation of actions in social media and the involvement of appropriate influencers.

Cases

Budweiser (Backus AB InBev)

Contact an LLYC expert.

Partner and Senior Director
Óscar Iniesta
+34 660 201 020
IDEAS
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....
22 Sep 2020

The food sector: six tools to strengthen its strategy and...

“The pandemic has led to dramatic loss of human life, as well as deep social and economic consequences, including compromising food security and nutrition,” said the FAO, IFAD and...

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