Lifestyle

Consumers live expectantly, waiting on and interested in the intelligent, experiential and unique stories brands can tell about their products.

The communication of brand and product to the consumer in the form of experience or sensation has proven to be an effective PR marketing strategy to achieve the loyalty of consumers themselves with companies or brands.  These actions encourage consumers to reaffirm their position regarding society or their lifestyle, feeling integrated into a group or related community—a feeling generated by a brand. LLYC's Lifestyle team is made up of communication and public relations professionals who design strategies to bring consumers closer to a defined territory, creating and implementing public relations actions to achieve an effective and real common experience. To this end, the strategies and actions it can develop have an important creative component that adapts to each brand or product and guarantees that the desired "symbiosis" between brand and consumer can take place. The creation of events tailored to the strategy, and also creatively developed and produced by LLYC's own team, offers results that have a great impact on audiences and consumers and creates highly effective loyalty and interactions, something that can also achieved by translating the campaign into the digital environment through the incorporation of actions in social media and the involvement of appropriate influencers.

Cases

Qatar Airways

Contact an LLYC expert.

Partner and Senior Director
Óscar Iniesta
+34 660 201 020
IDEAS
10 Sep 2019

The Vizcarra Era: Political Instability and Business Unce...

In his July 28, 2019, Independence Day address to the National Congress, Peruvian President Martin Vizcarra proposed a constitutional amendment to move general elections from 2021 to 2020. He...
30 Aug 2019

Challenges of HOT and COLD crises and how to address them

The circumstances around risk have changed. It is imperative that we understand the new corporate landscape and change our approach, moving away from traditional strategic and tactical crisis management...
29 Aug 2019

Compliance and clarity: Communications and corporate gove...

We live in an era of hyper-transparency, a key feature of a time in which “there is no way to escape, no place you can hide,” as stated by...
9 Aug 2019

Argentina goes to the ballot box: Continuation or a break?

In this report, the LLYC Public Affairs team in Buenos Aires analyzes the electoral scenario, the main political forces that could win the presidency and the keys to understanding...

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