Lifestyle

Consumers live expectantly, waiting on and interested in the intelligent, experiential and unique stories brands can tell about their products.

The communication of brand and product to the consumer in the form of experience or sensation has proven to be an effective PR marketing strategy to achieve the loyalty of consumers themselves with companies or brands.  These actions encourage consumers to reaffirm their position regarding society or their lifestyle, feeling integrated into a group or related community—a feeling generated by a brand. LLYC's Lifestyle team is made up of communication and public relations professionals who design strategies to bring consumers closer to a defined territory, creating and implementing public relations actions to achieve an effective and real common experience. To this end, the strategies and actions it can develop have an important creative component that adapts to each brand or product and guarantees that the desired "symbiosis" between brand and consumer can take place. The creation of events tailored to the strategy, and also creatively developed and produced by LLYC's own team, offers results that have a great impact on audiences and consumers and creates highly effective loyalty and interactions, something that can also achieved by translating the campaign into the digital environment through the incorporation of actions in social media and the involvement of appropriate influencers.

Cases

Qatar Airways

Contact an LLYC expert.

Partner and Managing Director
Óscar Iniesta
+34 660 201 020
IDEAS
22 May 2019

Rebranding: Why, When, How and Why Not

When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...
21 May 2019

A World of Uncertainty: Risk Trends in 2019

There has never been a more urgent need for collaboration among those seeking solutions to global problems. Polarization is on the rise worldwide, and in some cases, the social...
14 May 2019

Potential Women Leaders in Latin America, Portugal, Spain...

Introduction Those who first predicted the 21st century would be the century of women back in the mid-70s’ guessed correctly. It is increasingly common to see women holding positions of...
10 May 2019

Ecuador faces the challenge of its democratic opening

Today, Ecuador is undergoing an ongoing process to open its democracy. Following the financial crisis at the end of the 20th century, the Ecuadorian economy became dollarized in 2000....

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