Lifestyle

Consumers live expectantly, waiting on and interested in the intelligent, experiential and unique stories brands can tell about their products.

The communication of brand and product to the consumer in the form of experience or sensation has proven to be an effective PR marketing strategy to achieve the loyalty of consumers themselves with companies or brands.  These actions encourage consumers to reaffirm their position regarding society or their lifestyle, feeling integrated into a group or related community—a feeling generated by a brand. LLYC's Lifestyle team is made up of communication and public relations professionals who design strategies to bring consumers closer to a defined territory, creating and implementing public relations actions to achieve an effective and real common experience. To this end, the strategies and actions it can develop have an important creative component that adapts to each brand or product and guarantees that the desired "symbiosis" between brand and consumer can take place. The creation of events tailored to the strategy, and also creatively developed and produced by LLYC's own team, offers results that have a great impact on audiences and consumers and creates highly effective loyalty and interactions, something that can also achieved by translating the campaign into the digital environment through the incorporation of actions in social media and the involvement of appropriate influencers.

Cases

Qatar Airways

Contact an LLYC expert.

Partner and Senior Director
Óscar Iniesta
+34 660 201 020
IDEAS
9 Jul 2019

Effects of the Mercosur-European Union Agreement

Last June 28th, the Strategic Association Agreement between the Southern Common Market (Mercosur) and the European Union (EU) was signed, coinciding with the end of the G20 Summit, held...
25 Jun 2019

The Women’s World Cup: Brands as Agents of Change

June and July remain the most emotional months of the year in the soccer world. Teams of athletes will compete in the Women’s World Cup, with this year’s roster...
13 Jun 2019

Restoring the Banking Sector’s Reputation: Challenges and...

Bailouts, preferred stock, mortgage expenses, millionaire retirements, commissions… In recent years, days when the economics section of a newspaper contains none of these words have become few and far...
12 Jun 2019

Cultural Transformation for Survival

Many companies tend to focus on tried-and-true business strategies that have worked for them in the past. However, success is situational, and the parameters that led to the success...

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