Mass Consumption and Distribution

The challenge of standing out in an environment that has experienced a great revolution in recent years.

The mass consumption sector has undergone a revolution in recent years. These enterprises are faced with a changing scenario in which the lack of differentiation in brands represents a major challenge. We are indeed faced with a new model in which product communication implies a value proposition in the long term that guarantees an arms-length engagement and relationship with its stakeholders.

With the appearance of a new consumer, that is far more demanding, rational and informed, with access at a mere click to an endless number of different brands, the purchase process is becoming more and more complex and enterprises need differentiation. The brands must know the new consumer profiles and their new patterns and purchasing behaviour in order to be able to know how to respond to them.

Finally, the brands must know how to establish greater in-depth, transparent and long-lasting relations with their stakeholders, satisfying their needs in a unique and differential way.

In this respect, the aspect of corporate responsibility with the environment and society is a question that is increasing arousing the concern of buyers and which must become a priority for this sector. All those activities related with a more responsible product and management are an opportunity which, in addition, communicated from a correct outlook, becomes a competitive advantage.

Customers are indeed demanding knowledge of the corporate brand which lies behind the products they consume. The increase in sales and market value of these products will go up when there is a higher brand reputation.

To gain consumer preference, strategies must be established that nurture conversation, promoting the share of voice, and engagement of enterprises with their target audience. The starting point is to have in-depth knowledge of the market trends thanks to the experience of our team of specialised consultants who will develop strategies to be able to connect with stakeholders and create a long-term relationship.

Cases

Budweiser (Backus AB InBev)

Contact an LLYC expert.

Partner and Managing Director Portugal
Tiago Vidal
+351 21 923 97 00
Managing Director
Juan Arteaga
+52 55 52571084
Senior Director of Corporate Communications area
Paco Hevia
+34 91 563 77 22 (ext. 2291)
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