Food & Beverage

To establish trusting relationships, it is important to understand new consumers and their lifestyles, be transparent and remain committed to wellbeing and sustainability.

The food and drinks industry is one of the soundest sectors of the economy and with great growth in the present panorama, especially with the deployment of the emerging markets and globalisation.

But consumer habits have changed. Although demand is high, citizens have increased their discrimination when it comes to buying a product. Consumers are now making more rational purchases, in a scenario where there is a decline in differentiation in the world of brands.

Consumer loyalty is consequently becoming a core requirement when establishing a long-term relationship that no longer exclusively looks for a good quality-price relation but where new factors now come into play, such as the responsibility of enterprises with society and the environment.

In this respect, the consumer is becoming more knowledgeable and wants to know why, how, when and where in the food farming processes, how the crops have been treated, who has been affected and, in general, the responsibility with which that industry has carried out the entire production process throughout the food chain.

Customers are also demanding knowledge of the corporate brand which lies behind the products they consume. The increase in sales and market value of these products will rise when there is a higher brand reputation.

If enterprises in the food sector want to obtain a good position, increase their market stake or guarantee their profits, they must operate from transparency, a correct management of their reputation and strengthen the long-lasting ties with their stakeholders.

The business model will be affected if enterprises fail to acquire a position of social concern in nutrition and, in general, facilitate the overall welfare of society.

Cases

Dr. Bayard
Nestlé Argentina
Nestlé Argentina
Case
IDEAS
11 May 2022

Rare Diseases: More information for social mobilization

INTRODUCTION Rare diseases are a health issue that affect approximately 6-8% of the global population. According to data from the World Health Organization (WHO), it is estimated that 400 million...
27 Apr 2022

CORPORATE ACTIVISM IN RESPONSE TO THE WAR IN UKRAINE

Leading global brands have felt the need to adopt active positions regarding the war in Ukraine in response to pressure from their main stakeholders (including public authorities, clients, employees,...
5 Apr 2022

European Affairs: Strategic priorities and legislative ac...

A large part of the regulatory reforms and the investment projects that both the government of Spain and the regional governments kickstart are part of the commitments taken on...
7 Mar 2022

Women leaders on the threshold of visibility

At LLYC, we are convinced that the visibility of female talent accelerates equality in the work force because it normalizes the presence of women in all sectors and disciplines,...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?