Based on contemporary parameters, society demands higher levels of responsibility and transparency. To identify and create close ties with those scenarios with which an interest is shared, including the public administrations, helps us become more accessible and build relations based on trust.

Decision-makers at political or legislative level should establish an open and two-way dialogue with pressure groups, trade unions, enterprises, non-profit concerns, academic institutions or think-tanks, among other communities, to understand the needs and demands of their stakeholders and apply them in the exercise of legislative and executive powers.

Establishing a dialogue, being close and connecting with corporate and institutional decision-makers has become a primordial requirement for Governments and Public Administrations, because talks with all the sectors that form part of the business network of a nation will be paramount for the country’s economic impetus.

The strategies undertaken by the Governments and Public Administrations in questions of communication and public affairs must have a long-term approach favouring an overall State vision.

Not only should dialogue be established by the Government and citizens, but fluid conversation channels should be created for the different levels that form the overall Government for an aligned discourse of the Country-Brand.

Design active listening strategies and reputation diagnosis and boost the 2.0 public diplomacy has become a requirement for Governments.

In the regulatory scenario, an integrated approximation must be established from the local level to the supranational level and from a multi-disciplinary approach.

Connecting the interests of the public sector and private sector generates opportunities. We accordingly count on a team of specialists in managing the two-way influence, thanks to our strong presence and network of contacts in the multi-country scenario and in the private sector.