Leadership and Corporate Positioning

Leading with purpose.

Today's business world is characterized by the growing power of the average citizen. The main challenge to remaining competitive lies in generating trust and protecting company reputations. Businesses must strengthen their interpersonal and intelligence capabities to keep up, and companies must base their corporate leadership and reputation on five core pillars to achieve public recognition: Prestige, Credibility, Integrity, Transparenct and Social Responsibility.

Needs

  • Understand the risks and opporrtunities inherent to today's reality, as well as how they affect the organization.
  • Protect company reputation in the face of criticisms.
  • Seek sustainable methods to differentiate within the marketplace, using corporate reputation.
  • Increase organizational or executive social influence.
  • Show social leadership in key issues concerning the community.
  • Identify trusted partners to aid in corporate operations or globalization processes.

Solutions

STRATEGIC CORPORATE REPUTATION PLAN

REPUTATIONAL DUE DILIGENCE

CEO REPUTATION PLAN

Services

  • Reputational benchmarking and diagnosis
  • Reputational expertise
  • Stakeholder relationships and dialogue
  • Corproate positioning in rankings and lists
  • Award and recognition pursuit
  • Social intelligence reporting

Tools

Relevance Reputation

Corporate reputation diagnosis. Reputation Relevance is an LLYC solution designed to measure a target group's opinions of a company.

REPUTATION FOCUS

Stakeholder management. Reputation Focus ia how LLYC aligns a company's most influential stakeholders with its reputation strategy, building a support network and identifying engagement opportunities to keep it strong.

REPUTATION ARCO

Corporate Storytelling. Reputation Arco is LLYC's solution for developing effective corporate dialogue with stakeholders, basing this relationship on authenticity, relevance, coherence and consistency.

Cases

Bertelsmann and Sanitas
Bertelsmann and Sanitas
Caso
Cisneros
Cisneros
Caso

Contact an LLYC expert.

Senior Director of the Leadership and Corporate Positioning area
España
Juan Cardona
+34 91 563 77 22 (ext. 2260)
Partner and Managing Director
Portugal
Tiago Vidal
+351 21 923 97 00
Partner and Chairman United States
Estados Unidos
Erich de la Fuente
+1 786 590 1000
Managing Director
México
Juan Arteaga
+52 55 52571084
Managing Director
Panamá
Manuel Domínguez
+507 2065200
Managing Director
Republica Dominicana
Iban Campo
+1 809 6161975
Partner and Managing Director
Colombia
María Esteve
+5717438000
Partner and Regional Managing Director
Perú
Luis Miguel Peña
+51 1 222 9491
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Managing Director
Argentina
Mariano Vila
+54 11 5556 0700
Partner and Managing Director
Brasil
Cleber Martins
+55 11 3060 3390
Director of LLYC Chile
Chile
Néstor Leal
+5622 207 3200
IDEAS
29 Aug 2019

Compliance and clarity: Communications and corporate gove...

We live in an era of hyper-transparency, a key feature of a time in which “there is no way to escape, no place you can hide,” as stated by...
31 Jul 2019

Country Brand: a key factor for foreign investment

A country is much more than its landscape, culture, products and services; countries are an amalgamation of these elements coming together in the public eye to form a brand....
26 Apr 2019

Dircoms and the challenge of reputational management

There has been an undeniable evolution in corporate communications, which has changed in parallel with an increasingly demanding hyperconnected world that provides and consumes an immense amount of information....
25 Feb 2019

Challenge: Radical Transparency

Radical Transparency, developed by LLYC’s Thought Leadership Unit, covers and analyzes the importance of transparency in today’s era – where it is necessary to communicate with consistency, auth...

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