Digital

We turn digital experiences into results for business.

LLYC's Digital area promotes transforming digital projects for its clients with data intelligence to tangible results.With a holistic vision and a transverse deployment, we successfully combine reputation goals with business objectives, and marketing techniques with communication methods.

Needs

  • We help CEO’s with digital transformation strategies for the company by activating short term winning projects that involve different areas and allies of the organization
  • We assist the CCO in protecting and promoting a company's reputation on social media by applying advanced methods of listening, content and digital interaction
  • We contribute to the success of the CMO in attracting and retaining clients for products and services, through combined techniques of inbound marketing, brand advocacy and customer experience
  • We collaborate with the CHRO in building an employer brand in digital environments, with effective talent engagement and employee advocacy initiatives
  • We advise CFO’s in strengthening and broadening their relationships with shareholders using digital channels, especially in critical contexts of financial operations and strategic events

Solutions

CommSites

Development and organization of a brand journalism platform for the transformation of brands into direct communication media channels for customers, employees and other stakeholders.

Ambassadors

Assistance in building digital identities for managers, employees or collaborators in order to create brand ambassadors that improve employment and promote company reputation.

MRO/Alerts

Configuration and implementation of an active listening system on social networks for the prevention of reputational risks, the identification of opportunities for differentiation, and real time treatment of communication alerts.

Brand Community

Design and management of inbound marketing projects aimed at attracting and retaining a community of brand advocates among customers, employees and other stakeholders.

Services

  • Design and preparation of digital strategies to overcome business and reputation challenges
  • Use of listening, analytics and automation to maximize user conversion through digital content and interactions
  • Content production and dissemination to drive traffic and attract followers across digital assets and channels
  • Internal and external influencer interaction and relationship management to promote positive conversation on social networks

Cases

Telefónica
Telefónica
Caso
Coca-Cola
Graña y Montero Group
Graña y Montero Group
Caso

Contact an LLYC expert.

Partner and Senior Director
España
Iván Pino
+34 91 563 77 22
Director of the Consumer Engagement and Digital areas
Portugal
Marlene Gaspar
+351 91 252 17 84
Senior Director of the Digital area
Perú
Carmen Gardier
+51 1 2229491
Senior Director of the Digital Area
México
Coco Medina
+52 55525 71084
Manager of the Digital area
Brasil
Diego Olavarría
+55 11 3060 3390
Director of the Digital area
Panamá
Giuliana Venutolo
+507 206 5200
Director of the Consumer Engagement and Digital areas
Argentina
Alejandro Martinez
+54 11 5556 0742
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
Director of International Business Development
Estados Unidos
Gerard Guiu
+1 917 6782941
IDEAS
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...
16 Sep 2020

IDEAS+: Fourth post-digital communication challenge: from...

Nobody paid anyone for any campaign. Nor was there any press release. There were no organizations behind it. Not even a well-known “influencer.” There was only an everyday client...
19 Jun 2020

FROM PRODUCING CONTENT TO BUILDING NARRATIVES

In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...

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