We turn digital experiences into results for business.

LLYC's Digital area promotes transforming digital projects for its clients with data intelligence to tangible results.With a holistic vision and a transverse deployment, we successfully combine reputation goals with business objectives, and marketing techniques with communication methods.


  • We help CEO’s with digital transformation strategies for the company by activating short term winning projects that involve different areas and allies of the organization
  • We assist the CCO in protecting and promoting a company's reputation on social media by applying advanced methods of listening, content and digital interaction
  • We contribute to the success of the CMO in attracting and retaining clients for products and services, through combined techniques of inbound marketing, brand advocacy and customer experience
  • We collaborate with the CHRO in building an employer brand in digital environments, with effective talent engagement and employee advocacy initiatives
  • We advise CFO’s in strengthening and broadening their relationships with shareholders using digital channels, especially in critical contexts of financial operations and strategic events



Development and organization of a brand journalism platform for the transformation of brands into direct communication media channels for customers, employees and other stakeholders.


Assistance in building digital identities for managers, employees or collaborators in order to create brand ambassadors that improve employment and promote company reputation.


Configuration and implementation of an active listening system on social networks for the prevention of reputational risks, the identification of opportunities for differentiation, and real time treatment of communication alerts.

Brand Community

Design and management of inbound marketing projects aimed at attracting and retaining a community of brand advocates among customers, employees and other stakeholders.


  • Design and preparation of digital strategies to overcome business and reputation challenges
  • Use of listening, analytics and automation to maximize user conversion through digital content and interactions
  • Content production and dissemination to drive traffic and attract followers across digital assets and channels
  • Internal and external influencer interaction and relationship management to promote positive conversation on social networks


Graña y Montero Group
Graña y Montero Group

Contact an LLYC expert.

Partner and Senior Director
Iván Pino
+34 91 563 77 22
Director of the Ibound Marketing area
Marcos González de La-Hoz
+34 91 563 77 22 (ext. 2272)
Director of the Digital area
María Obispo
+34 91 563 77 22 (ext. 2278)
Director of the Consumer Engagement and Digital areas
Marlene Gaspar
+351 91 252 17 84
Director of the Digital area
Carmen Gardier
+51 1 2229491
Director of the Digital area
Luis Fer Martínez
+52 55 52571084
Manager of the Digital area
Diego Olavarría
+55 11 3060 3390
Director of the Digital area
Diana Carreazo
+57 1 743 8000
Director of the Digital area
Giuliana Venutolo
+507 206 5200
Director of LLYC Chile
Néstor Leal
+5622 207 3200
Director of the Consumer Engagement and Digital areas
Alejandro Martinez
+54 11 5556 0742
Managing Director
Republica Dominicana
Iban Campo
+1 809 6161975
Director of International Business Development
Estados Unidos
Gerard Guiu
+1 917 6782941
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