Digital

We turn digital experiences into results for business.

LLYC's Digital area promotes transforming digital projects for its clients with data intelligence to tangible results.With a holistic vision and a transverse deployment, we successfully combine reputation goals with business objectives, and marketing techniques with communication methods.

Needs

  • We help CEO’s with digital transformation strategies for the company by activating short term winning projects that involve different areas and allies of the organization
  • We assist the CCO in protecting and promoting a company's reputation on social media by applying advanced methods of listening, content and digital interaction
  • We contribute to the success of the CMO in attracting and retaining clients for products and services, through combined techniques of inbound marketing, brand advocacy and customer experience
  • We collaborate with the CHRO in building an employer brand in digital environments, with effective talent engagement and employee advocacy initiatives
  • We advise CFO’s in strengthening and broadening their relationships with shareholders using digital channels, especially in critical contexts of financial operations and strategic events

Solutions

CommSites

Development and organization of a brand journalism platform for the transformation of brands into direct communication media channels for customers, employees and other stakeholders.

Ambassadors

Assistance in building digital identities for managers, employees or collaborators in order to create brand ambassadors that improve employment and promote company reputation.

MRO/Alerts

Configuration and implementation of an active listening system on social networks for the prevention of reputational risks, the identification of opportunities for differentiation, and real time treatment of communication alerts.

Brand Community

Design and management of inbound marketing projects aimed at attracting and retaining a community of brand advocates among customers, employees and other stakeholders.

Services

  • Design and preparation of digital strategies to overcome business and reputation challenges
  • Use of listening, analytics and automation to maximize user conversion through digital content and interactions
  • Content production and dissemination to drive traffic and attract followers across digital assets and channels
  • Internal and external influencer interaction and relationship management to promote positive conversation on social networks

Cases

Telefónica
Telefónica
Caso
Coca-Cola
Graña y Montero Group
Graña y Montero Group
Caso

Contact an LLYC expert.

Digital Senior Director
España
Alejandro Domínguez
Senior Director of the Consumer Engagement and Digital areas
Portugal
Marlene Gaspar
+351 91 252 17 84
Senior Director of the Digital area
Perú
Carmen Gardier
+51 1 2229491
Senior Director of the Digital Area
México
Coco Medina
+52 55525 71084
Senior Director of the Deep Digital Bussiness area
Brasil
Diego Olavarría
+55 11 3060 3390
Director of the Consumer Engagement and Digital areas
Argentina
Alejandro Martinez
+54 11 5556 0742
Managing Director Dominican Republic
Republica Dominicana
Iban Campo
+1 809 6161975
IDEAS
2 Feb 2022

Deep Digital Business Trends 2022

If 2020 was a turning point in the digitalization of businesses, exponentially speeding up the needs for a digital transformation, 2021 has been the confirmation that the changes caused...
1 Dec 2021

2021: Where the major social media players are and where ...

After a decade where we witnessed social media giants positioning themselves through notable acquisitions, such as the acquisition of WhatsApp and Instagram by Facebook, and the arrival of Microsoft...
14 Oct 2021

From big data to human data

How technology helps HR departments resolve their main challenges   “I don’t know anything about leadership and change, but I do know that if you want to see change in your...
20 Apr 2021

From Narrative to Brand Experience in a Digital Environment

Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...

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