Data & Analytics

Make the best decisions adopting advanced data analytics systems

Running a business implies making decisions continuously. In the past, in order to increase the probability of success, we used to depend on the intuition of the most experienced members of our team. But in this changing world, most of the challenges are unprecedented. Today the leading companies find the best hints applying automated analysis techniques based on artificial intelligence on huge volumes of data. The best decisions are now data-driven.

Needs

  • Summary of metrics and balanced scorecards
  • Studies and predictive analytics on traditional and social media
  • Performance and optimization of digital campaigns
  • Digital audits and positioning optimization
  • Comprehensive digital analytics

Solutions

DataViz

Having large volumes of data is not enough if the key insights are not evident. Communicating increasingly complex data in a clear and intuitive manner is what makes the difference. We help you design and implement the data visualization models that will make a differential change in your decision-making process.

Predictive R&A

In an increasingly volatile, complex, uncertain and ambiguous world, anticipating the events marks the difference between leading or lagging behind. Applying artificial intelligence and predictive modelling techniques, we help you better plan your actions with data-based predictions.

Digital Analytics

Immediate need satisfaction, unequivocal identification of the purpose and hyper-personalization of the experience are the expectations that describe today’s digital user. The modeling, registration and interpretation of the data generated by the user are essential to ensure an optimum experience. With Data Analytics, we build systems that offer a 360 view of your users’ interaction with your digital assets.

Traffic Boosting

As the pace of information production grows day by day, the competition for the public’s attention on the Internet is increasingly aggressive. There is no attention available for all the content and the extension of the digital deserts is growing exponentially. Applying reverse engineering techniques and designing optimization plans, we help you improve the positioning of your digital contents, so they can connect you to your preferred audiences.

Services

  • Design and construction of balanced scorecards
  • Tailored predictive models of key metrics
  • Advanced studies of traditional and social media
  • Design and deployment of 360 digital analytics systems
  • Optimization of the SEO positioning
  • Optimization of digital conversion funnels

Tools

LLYC Intelligence Toolkit

Clickstream data tools

Social media data tools

Search engine marketing tools

Data science libraries and tools

Contact an LLYC expert.

Global IT director
España
Daniel Fernández Trejo
+34 91 563 77 22
Business Transformation Leader
España
José Luis Rodríguez
(Español) +34 91 563 77 22
Data Business Leader
España
Miguel Lucas
(Español) +34 91 563 77 22
IDEAS
4 Dec 2019

Chatbots and Artificial Agents: The challenge of machine ...

Some 40 percent of large U.S. companies—those with more than 500 employees—will have incorporated chatbots or virtual assistants by the end of 2019, according to a Spiceworks survey. This...
29 Nov 2019

Speak up and share. Visibility Strategies for Gender Equa...

To achieve gender equality in companies, it is not enough for women to speak up. They must share their stories. When they do not, it is still common to...
28 Nov 2019

Rethinking Employee Experience: Challenges Connecting wit...

Nov. 5, 2019, the LLYC office in Madrid hosted “The challenges of talent in the 2020’s.” This co-creation workshop provided an opportunity for numerous HR professionals to come together and identify the challenges...
26 Nov 2019

UNO33. The impact of exponential technologies on communic...

UNO33 The impact of exponential technologies on communication reflects on our sector’s challenges in the face of a VUCA world, one where exponential technologies are revolutionizing the ways we...

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