Make the best decisions adopting advanced data analytics systems
Running a business implies making decisions continuously. In the past, in order to increase the probability of success, we used to depend on the intuition of the most experienced members of our team. But in this changing world, most of the challenges are unprecedented. Today the leading companies find the best hints applying automated analysis techniques based on artificial intelligence on huge volumes of data. The best decisions are now data-driven.
Needs
- Summary of metrics and balanced scorecards
- Studies and predictive analytics on traditional and social media
- Performance and optimization of digital campaigns
- Digital audits and positioning optimization
- Comprehensive digital analytics
Solutions
DataViz
Having large volumes of data is not enough if the key insights are not evident. Communicating increasingly complex data in a clear and intuitive manner is what makes the difference. We help you design and implement the data visualization models that will make a differential change in your decision-making process.
Predictive R&A
In an increasingly volatile, complex, uncertain and ambiguous world, anticipating the events marks the difference between leading or lagging behind. Applying artificial intelligence and predictive modelling techniques, we help you better plan your actions with data-based predictions.
Digital Analytics
Immediate need satisfaction, unequivocal identification of the purpose and hyper-personalization of the experience are the expectations that describe today’s digital user. The modeling, registration and interpretation of the data generated by the user are essential to ensure an optimum experience. With Data Analytics, we build systems that offer a 360 view of your users’ interaction with your digital assets.
Traffic Boosting
As the pace of information production grows day by day, the competition for the public’s attention on the Internet is increasingly aggressive. There is no attention available for all the content and the extension of the digital deserts is growing exponentially. Applying reverse engineering techniques and designing optimization plans, we help you improve the positioning of your digital contents, so they can connect you to your preferred audiences.
Services
- Design and construction of balanced scorecards
- Tailored predictive models of key metrics
- Advanced studies of traditional and social media
- Design and deployment of 360 digital analytics systems
- Optimization of the SEO positioning
- Optimization of digital conversion funnels
Tools
LLYC Intelligence Toolkit
Clickstream data tools
Social media data tools
Search engine marketing tools
Data science libraries and tools
Cases
2 Jul 2020
Stakeholders Capitalism: How to manage a company’s strate...
INTRODUCTION Today’s society is experiencing a major economic and social impact due to the global health crisis. Any company hoping to recover in such an unstable industry environment must consider...
19 Jun 2020
FROM PRODUCING CONTENT TO BUILDING NARRATIVES
In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...
10 Jun 2020
THE NEW ERA OF INFLUENCER MARKETING
INTRODUCTION Amid the shock COVID-19 has caused to both brands and the marketing industry (to say nothing of individual citizens), many have understood, in the words of Jordi Black at...
3 Jun 2020
THE COVID-19 EFFECT: Conversation Territories in the New...
INTRODUCTION Humanity may indeed have developed some formidable technologies for accumulating information, but the truth is, our memories remain very short. It has only taken two or three generations to...