Consumer Engagement

Connect with your consumers through unique stories.

At Consumer Engagement, we are specialists in working with you to write stand-out stories for your brand in order to engage with customers in different territories through creativity connected to your purpose and to promote conversation strategies (PR and influence) that impact on society. We combine marketing with communication to build relevance, generate notoriety and enhance engagement, thereby underpinning your brand’s reputation and boosting your business.

Needs

To build or evolve your brand strategy in one or more conversation territories

To develop creative campaigns that activate your brand’s purpose in society

To improve the perception of trust in your brand from consumers

To develop branded content strategies that build relevance and interest in your brand

To raise awareness about your brand in one or more markets

To anticipate the main trends that might represent a risk or opportunity for your business and/or brand

To make product and/or service launches a success

To build conversation strategies by combining Brand PR, influence marketing and content generation

To innovate in order to improve the experience of your customers or anticipate business challenges

To increase the number of customers attracted by your business, and their loyalty

Solutions

Emblematic stories

This builds relevance in the brand for consumers through a stand-out story in one or more conversation territories by combining strategic planning, creativity, entertainment, Brand PR and influence marketing techniques.

Trend Spotting

Get ahead and spot the trends that will define future challenges for your brand in various areas (sustainability, diversity, consumer habits, etc.) by combining Big Data processing techniques, working with expert sources and consumer research.

Consumer Challenge

Anticipate consumer challenges with tangible and actionable results through internal innovation processes based on gamification and challenge resolution.

Customer Relations

Improve customer attraction and loyalty ratios through relationship improvement and trust-building plans that use branding, experience personalization, advocacy and thought leadership techniques.

Consumer Trust

Improve the perception of trust from your consumers in your brand by building stories based on transparency, credibility and ethics, using entertainment, Brand PR, influence marketing and direct actions with consumers to do so.