Connect with your consumers through unique stories.
At Consumer Engagement, we are specialists in working with you to write stand-out stories for your brand in order to engage with customers in different territories through creativity connected to your purpose and to promote conversation strategies (PR and influence) that impact on society. We combine marketing with communication to build relevance, generate notoriety and enhance engagement, thereby underpinning your brand’s reputation and boosting your business.
- To build or evolve your brand strategy in one or more conversation territories
- To develop creative campaigns that activate your brand’s purpose in society
- To improve the perception of trust in your brand from consumers
- To develop branded content strategies that build relevance and interest in your brand
- To raise awareness about your brand in one or more markets
- To anticipate the main trends that might represent a risk or opportunity for your business and/or brand
- To make product and/or service launches a success
- To build conversation strategies by combining Brand PR, influence marketing and content generation
- To innovate in order to improve the experience of your customers or anticipate business challenges
- To increase the number of customers attracted by your business, and their loyalty
This builds relevance in the brand for consumers through a stand-out story in one or more conversation territories by combining strategic planning, creativity, entertainment, Brand PR and influence marketing techniques.
Get ahead and spot the trends that will define future challenges for your brand in various areas (sustainability, diversity, consumer habits, etc.) by combining Big Data processing techniques, working with expert sources and consumer research.
Anticipate consumer challenges with tangible and actionable results through internal innovation processes based on gamification and challenge resolution.
Improve customer attraction and loyalty ratios through relationship improvement and trust-building plans that use branding, experience personalization, advocacy and thought leadership techniques.
Improve the perception of trust from your consumers in your brand by building stories based on transparency, credibility and ethics, using entertainment, Brand PR, influence marketing and direct actions with consumers to do so.
- Market research
- Brand planning
- Brand territory consultancy
- Campaign creativity
- Branded Content
- Brand PR
- Influence marketing
- Integrated marketing
Contact an LLYC expert.
8 Jul 2020
LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...
19 Jun 2020
FROM PRODUCING CONTENT TO BUILDING NARRATIVES
In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...
10 Jun 2020
THE NEW ERA OF INFLUENCER MARKETING
INTRODUCTION Amid the shock COVID-19 has caused to both brands and the marketing industry (to say nothing of individual citizens), many have understood, in the words of Jordi Black at...
25 Mar 2020
Consumers and brands in the Covid-19 crisis
On March 11, 2020, the World Health Organization (WHO) declared the coronavirus outbreak a pandemic. No one is certain what this pandemic’s final consequences will be, but we do...