Branding

Connected brands: we connect the brand with the communication.

We believe in branding as the best tool a company has to tell its own story and adapt it to all stakeholders, however different they may be, but without losing its essence.We investigate, we conceptualize, we co-create, we design and we implement sound brands with clear pillars so that they can be communicated internally and externally, thus contributing to achieving the company’s goals.



We are supported by collaboration and the integration of the strategy, the design and the contents to build genuine, coherent, expressive and meaningful brands.

Needs

  • To create or reposition a brand in a local or global market.
  • To create a group brand capable of aligning, representing and inspiring.
  • To organize the brands, products and services in the portfolio to foster internal and external understanding.
  • To create a unique and recognizable verbal identity.
  • To build a brand manifesto to unify and mobilize.
  • To build and develop a visual and audible identity.
  • To offer tools and content to communicate the brand’s DN.
  • To implement an ad hoc brand guardian service to teach, align and guarantee consistency.

Solutions

DIAGNOSIS OF CONNECTED BRAND HEALTH

A versatile and practical solution that consists of analyzing the strategy, graphic and audio-visual expression and the communication of a brand to see the degree of coherence, expressive authenticity and meaningfulness

BRAND MATRIX

Definition of the strategic elements that make up the DNA of a brand and that encapsulate the competitive edges, the legacy of value created, cultural attributes and features that will guide the communication and activation.

BRAND ARCHITECTURE AND PORTFOLIO MANAGEMENT

Definition of the architectural model of a brand and of the role of brands, products and services that make up a portfolio to guarantee organized growth.

IMPLEMENTATION

We create unique experiences that connect people and brands in meaningful ways. We offer actionable suggestions at every point of contact.

“BRAND SYMMETRY”: MODEL OF COEXISTENCE AND COBRANDING

Through a tried and tested model, we define the steps and advertise the appropriate strategic and graphic decisions to be taken in a situation of the coexistence of two or more brands.

Tools

BRAND WORKSHOPS

Workshops on design thinking that lead to results that are flexible and effective. They ensure participation to detect insights, align internal visions and work on brand truths, design and narratives.

RESEARCH

We analyze the brand and communication through strategic levers, design and activation to detect opportunities for growth and differentiation.

STRATEGY

We create brand DNA, architectural models and the coexistence of brands, verbal identities and tools to connect the brand with communication.

DESIGN AND IMPLEMENTATION

With our specialized designers in brand identity and expression, audio-visual technicians, narrators and photographs, we transform the strategy into action, whatever the point of contact of the brand and the stakeholder it is necessary to connect with.

Contact an LLYC expert.

Partner and Executive Manager Creative Studio
España
Ana Folgueira
+34 91 438 42 95
Creative Studio Director
España
Bárbara Ruiz
+34 91 438 42 95
IDEAS
4 Feb 2021

CONSUMER TRENDS 2021

The impact of COVID-19 heralds a 2021 consumption model influenced by emotional and organizational stress. The trauma caused by the pandemic and its transformational power over factors the population...
7 Jan 2021

Martech: Information technology in marketing

The opening argument of this article – which is that digital transformation does not revolve around technology – may cause some surprise. However, it is our belief that the...
8 Jul 2020

CMO Challenges

LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...
19 Jun 2020

FROM PRODUCING CONTENT TO BUILDING NARRATIVES

In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...

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