Brand creation and management, connected to communications.
We research, conceptualize, design and implement brands, taking them from business to communication to create unforgettable images. We understand branding as a reflexive and aesthetic process, mixing and projecting intuition, creativity, talent and experience to connect with people. We create emblematic branding projects with a reach and impact relevant to both image and business.
- How can I revitalize or reposition my brand in relation to emerging competitors?
- How can I measure and track my brand's health?
- How do I build a cohesive and integrated brand portfolio?
- How do I create an impactful and relevant identity?
- How can my brand communicate differently?
- How can I drive my brand by connecting it to communication?
We detect key insights to create a roadmap that ensures we meet business objectives and consumer expectations across the brand.
We create brand models and strategies linked to experience and communications to drive impact, loyalty and consumer engagement.
We use brand design to transform strategy into action, concepts into reality and ideas into communications. We seek to turn brands into emotion by taking a creative approach.
We create unique experiences that connect people and brands in meaningful ways. We offer actionable suggestions at every point of contact.
Brand Health & Equity.
We audit and measure brand health over time, analyzing how key elements of business, market and content modify brand perceptions. We identify key performance indicators over time in relation to each category and identify competitors to create actionable strategies, complete with innovation opportunities that create brand value.
We define brands through our BrandMatrix® model to create an image connected to experience and content through the lens of authenticity and relevance.
Brand architecture and portfolio management.
We clarify the brand's role in its product portfolio, defining the strategic relationship and a coherent brand identity system. We then evaluate and optimize the relationship between a masterbrand and its sub-brands to drive orderly, diversified business growth.
"BrandSymmetry® is a model for the association and coexistence between brands. We identify partners and analyze co-branding to enhance each one's image, working to develop a more attractive joint offer and cause a positive impact on the business.
Naming and Verbal Identity.
Build the brand's verbal expression through a messaging matrix, utilizing tone of voice, taglines and naming to help link brand strategy with market execution through content, communications and experience.
Contact an LLYC expert.
26 Dec 2019
Latin American Discount Stores and Future Challenges for ...
The popularity of discount stores is nothing new in European markets, but in Latin America, the new discount store phenomenon has revolutionized shopping, challenging traditional consumer channels. In Colombia, fo...
6 Nov 2019
B2B self-reflection: 18 Companies and their Challenges in...
There is something changing in the B2B marketplace. In our world of accelerated transformation, not only have end consumers become more sophisticated and unfair, but B2B customers are also...
2 Oct 2019
The Challenge of Consumer Anticipation
Both this article’s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching...
25 Jun 2019
The Women’s World Cup: Brands as Agents of Change
June and July remain the most emotional months of the year in the soccer world. Teams of athletes will compete in the Women’s World Cup, with this year’s roster...