Branding

Brand creation and management, connected to communications.

We research, conceptualize, design and implement brands, taking them from business to communication to create unforgettable images. We understand branding as a reflexive and aesthetic process, mixing and projecting intuition, creativity, talent and experience to connect with people. We create emblematic branding projects with a reach and impact relevant to both image and business.

Needs

  • How can I revitalize or reposition my brand in relation to emerging competitors?
  • How can I measure and track my brand's health?
  • How do I build a cohesive and integrated brand portfolio?
  • How do I create an impactful and relevant identity?
  • How can my brand communicate differently?
  • How can I drive my brand by connecting it to communication?

Solutions

RESEARCH

We detect key insights to create a roadmap that ensures we meet business objectives and consumer expectations across the brand.

STRATEGY

We create brand models and strategies linked to experience and communications to drive impact, loyalty and consumer engagement.

DESIGN

We use brand design to transform strategy into action, concepts into reality and ideas into communications. We seek to turn brands into emotion by taking a creative approach.

IMPLEMENTATION

We create unique experiences that connect people and brands in meaningful ways. We offer actionable suggestions at every point of contact.

Tools

Brand Health & Equity.

We audit and measure brand health over time, analyzing how key elements of business, market and content modify brand perceptions. We identify key performance indicators over time in relation to each category and identify competitors to create actionable strategies, complete with innovation opportunities that create brand value.

Brand positioning.

We define brands through our BrandMatrix® model to create an image connected to experience and content through the lens of authenticity and relevance.

Brand architecture and portfolio management.

We clarify the brand's role in its product portfolio, defining the strategic relationship and a coherent brand identity system. We then evaluate and optimize the relationship between a masterbrand and its sub-brands to drive orderly, diversified business growth.

BrandSymmetry.

"BrandSymmetry® is a model for the association and coexistence between brands. We identify partners and analyze co-branding to enhance each one's image, working to develop a more attractive joint offer and cause a positive impact on the business.

Naming and Verbal Identity.

Build the brand's verbal expression through a messaging matrix, utilizing tone of voice, taglines and naming to help link brand strategy with market execution through content, communications and experience.

Cases

Coca Cola
Coca Cola
Caso

Contact an LLYC expert.

Executive Manager of the Creative Studio area
España
Ana Folgueira
+34 91 438 42 95
Senior Director of the Consumer Engagement area
Brasil
Fernando García
+55 11 96473 0496
Director of the Consumer Engagement area
México
Hugo Valdez
+52 (55) 4909 0836
Director of the Consumer Engagement and Digital areas
Argentina
Alejandro Martinez
+54 11 5556 0742
Manager of the Consumer Engagement Area
Panamá
Guillermo Tejada
+507 206 5222
Director of the Consumer Engagement and Digital areas
Portugal
Marlene Gaspar
+351 91 252 17 84
Senior Director of the Consumer Engagement area
Perú
Juan José Tirado
+51 1 222 9491
Manager of the Consumer Engagement area
Colombia
Alejandra Aljure
+57 1 743 8000
Managing Director Ecuador
Ecuador
Carlos Llanos
+593 2 256 5820
Director of LLYC Chile
Chile
Néstor Leal
+5622 207 3200
IDEAS
6 Nov 2019

B2B self-reflection: 18 Companies and their Challenges in...

There is something changing in the B2B marketplace. In our world of accelerated transformation, not only have end consumers become more sophisticated and unfair, but B2B customers are also...
2 Oct 2019

The Challenge of Consumer Anticipation

Both this article’s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching...
25 Jun 2019

The Women’s World Cup: Brands as Agents of Change

June and July remain the most emotional months of the year in the soccer world. Teams of athletes will compete in the Women’s World Cup, with this year’s roster...
22 May 2019

Rebranding: Why, When, How and Why Not

When managing a brand, the ability to identify and adapt to a rapidly changing market is paramount. To ensure a brand’s survival in a volatile economy, it must remain...

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