Brand creation and management, connected to communications.

We research, conceptualize, design and implement brands, taking them from business to communication to create unforgettable images. We understand branding as a reflexive and aesthetic process, mixing and projecting intuition, creativity, talent and experience to connect with people. We create emblematic branding projects with a reach and impact relevant to both image and business.


  • How can I revitalize or reposition my brand in relation to emerging competitors?
  • How can I measure and track my brand's health?
  • How do I build a cohesive and integrated brand portfolio?
  • How do I create an impactful and relevant identity?
  • How can my brand communicate differently?
  • How can I drive my brand by connecting it to communication?



We detect key insights to create a roadmap that ensures we meet business objectives and consumer expectations across the brand.


We create brand models and strategies linked to experience and communications to drive impact, loyalty and consumer engagement.


We use brand design to transform strategy into action, concepts into reality and ideas into communications. We seek to turn brands into emotion by taking a creative approach.


We create unique experiences that connect people and brands in meaningful ways. We offer actionable suggestions at every point of contact.


Brand Health & Equity.

We audit and measure brand health over time, analyzing how key elements of business, market and content modify brand perceptions. We identify key performance indicators over time in relation to each category and identify competitors to create actionable strategies, complete with innovation opportunities that create brand value.

Brand positioning.

We define brands through our BrandMatrix® model to create an image connected to experience and content through the lens of authenticity and relevance.

Brand architecture and portfolio management.

We clarify the brand's role in its product portfolio, defining the strategic relationship and a coherent brand identity system. We then evaluate and optimize the relationship between a masterbrand and its sub-brands to drive orderly, diversified business growth.


"BrandSymmetry® is a model for the association and coexistence between brands. We identify partners and analyze co-branding to enhance each one's image, working to develop a more attractive joint offer and cause a positive impact on the business.

Naming and Verbal Identity.

Build the brand's verbal expression through a messaging matrix, utilizing tone of voice, taglines and naming to help link brand strategy with market execution through content, communications and experience.


Coca Cola
Coca Cola

Contact an LLYC expert.

Partner and Executive Manager Creative Studio
Ana Folgueira
+34 91 438 42 95
Senior Director of the Consumer Engagement area
Fernando García
+55 11 96473 0496
Director of the Consumer Engagement area
Hugo Valdez
+52 (55) 4909 0836
Director of the Consumer Engagement and Digital areas
Alejandro Martinez
+54 11 5556 0742
Manager of the Consumer Engagement Area
Guillermo Tejada
+507 206 5222
Director of the Consumer Engagement and Digital areas
Marlene Gaspar
+351 91 252 17 84
Senior Director of the Consumer Engagement area
Alejandra Aljure
+57 1 743 8000
Managing Director Ecuador
Carlos Llanos
+593 2 256 5820
8 Jul 2020

CMO Challenges

LLYC, in partnership with Wakigami, is presenting this international study with the goal of identifying and clarifying the key challenges stemming from the COVID-19 pandemic that face chief marketing...
19 Jun 2020


In March 2020, brands across the globe fell silent. When brands did put out messaging, due either to inertia or carelessness, the effect was stilted. It was as if...
10 Jun 2020


INTRODUCTION Amid the shock COVID-19 has caused to both brands and the marketing industry (to say nothing of individual citizens), many have understood, in the words of Jordi Black at...
25 Mar 2020

Consumers and brands in the Covid-19 crisis

On March 11, 2020, the World Health Organization (WHO) declared the coronavirus outbreak a pandemic. No one is certain what this pandemic’s final consequences will be, but we do...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?