Partner and CEO – United States
As partner & CEO for LLORENTE & CUENCA in the United States, Erich de la Fuente leads the U.S. based operations of the company (Miami, New York and Washington D.C.), directing a team of executives that manage a portfolio of U.S. based companies and multilateral organizations operating in Latin America & the Caribbean. The main focus of the business is to provide counsel in the area of strategic communications and public affairs to U.S. companies with an interest in Latin America, multilatina companies present in the U.S., M&A operations and business litigations with an impact on the region, as well as conducting communication workshops and capacity-building training sessions for high-level executives. He also heads LLORENTE & CUENCA’s regional new business efforts.
Prior to joining LLORENTE & CUENCA, Erich founded EDF Communications, a strategic communications and public affairs firm with operations in the U.S., Latin America and Eastern Europe that he led since its creation in 2001 until the merger of both companies in December 2015. Erich successfully led the integration effort of both companies.
In his professional career, Erich has specialized in designing and implementing strategies in corporate communications, internal communications, public affairs and crisis management for a variety of global corporate and nonprofit clients. He has also worked as a political analyst and spearheaded international anti-corruption and good governance initiatives.
His work has included leading proactive international public awareness and public affairs campaigns for numerous companies including Delta Air Lines, Microsoft, Visa International, Astellas, Fortinet and Honeywell, as well as internal communication programs for Pfizer, DHL the World Bank, the Inter-American Development Bank, among others. Erich has also led the charge in developing crisis management plans for Global Crossing, Novartis and Smiths Detection. He has also designed comprehensive communications strategies for NGOs such as Operation Smile and the Pan American Development Foundation.
In the area of international development, Erich, who has over 20 years of experience in the field, has been a lead communications consultant for a variety of USAID and multilateral organizations’ programs in many countries around the world. Some of the projects include: the Mobilizing Action Against Corruption Activity (Armenia); the Justice Reform and Modernization Program (Colombia); the Democracy Strengthening Program (El Salvador); the Judicial Reform Project (Jordan); the Institutional Development and Training Program (Nicaragua) the Millennium Challenge Corporation’s (MCC) Threshold Country Plan (Paraguay); the MCC Justice Strengthening Project (Rwanda); and the World Bank Corporate Procurement Global Internal Communications Strategy. He has also provided communications training to organizations fighting against corruption, including the NGO Transparency International, in Slovenia, Georgia, Latvia, Ukraine and Russia.
Erich is currently a Ph.D. Fellow at the United Nations University – Maastricht School of Governance. The focus of his Ph.D. research is freedom of the press under elected Latin American & Caribbean governments. Erich also holds an M.A. in Latin American Studies from the Georgetown University School of Foreign Service, and a B.A. in International Relations from Florida International University. Erich is fluent in English, Spanish and Portuguese, and proficient in Italian and Russian.
600 Brickell Avenue
Miami, Florida 33131