Pedro Calderón
PARTNER AND VP OF STRATEGIC MARKETING SOLUTIONS EUROPE
Pedro is the Vice President of Marketing Solutions Europe Strategy, founding partner, and Managing Director of CHINA.
Experience.
He has an extensive background in advertising, having worked for over 30 years in agencies such as Bates, Ricardo Pérez Asociados, Saatchi & Saatchi, and Ogilvy. He even became CEO at Ogilvy and Saatchi & Saatchi. Pedro also served as Director and President of WWF Spain. In 2010, he founded CHINA, which was recently acquired by LLYC in 2021.
Interests.
Apart from his work, Pedro enjoys mountain sports, skiing, and sailing. He has climbed Kilimanjaro, Mount Kenya, Ararat, and other peaks. He has been a devoted follower of Bruce Springsteen since the 80s and enjoys discovering and sharing good wines with friends.