LLYC Panama's Managing Director Michelle Tuy oversees operations.

Her career spans over 25 years in the communications sector in Panama where she has held leadership positions in some of the most renowned agencies, such as Star5 Creative, OMD and McCann Worldgroup.

Specialized in strategic media planning and creative solutions, she has spearheaded projects for brands such as McDonald's and Toyota, which have won prestigious awards in creativity, marketing and communications, at the San Sebastian Advertising Festival, FIAP awards, etc.