A journalist with over 18 years of experience in strategic communications for multinational companies. Specialized in corporate identity, consumer engagement and mass market products. She began her career at Factor C in 2011 as Director of the Corporate Area and took up the role of Managing Partner at the firm in 2018. She had previously held the position of Head of Communications for Latin America at the multinational company Indra. Following the acquisition of Factor C by LLYC in November 2020, she joined the global team of partners at the company.