Humberto Zogbi
Chairman of Advisory Board in Peru
From his position as president of operations in Peru, Humberto advises company executives on development of the business and supports the growth strategy in Peru, as well as shaping and leading the Advisory Council. He reports directly to Luisa García and works very closely with the senior team in the country.

He is a professional economist and has studied extensive management programs at prestigious international universities and senior management leadership development schools. He has a solid track record in the identification of opportunities and generation of positive results for the business, extensive experience in long-term strategic planning and development, an innovative approach to developing new brands and products, and in-depth knowledge of marketing and customer service.

Humberto has over 25 years of experience in the mass market consumer products industry with a successful career at The Coca-Cola Company, where he rose to the position of CEO for the Andes Region (Peru, Bolivia, Paraguay and Uruguay). He is also a director at Perú 2021, Peru Angels Venture and YPO Peru.



Av. Andrés Reyes 420 – piso 7
San Isidro – Lima (Perú)
+51 1222 9491

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