Goyo Panadero
Goyo Panadero
Partner and Chief Talent & Innovation Officer
Goyo Panadero has extensive professional experience in the world of communication for major multinationals. He has worked in such diverse sectors as finance, professional services and infrastructure. In recent years he has headed up the Global Management of Communication and Corporate Reputation at Deloitte, Ferrovial and BBVA; corporations that are all members of Global Fortune 500.

In 2013, after more than two decades in the world of major corporations, he focused his professional career on researching the leadership of top executives and transmedia storytelling. Together with Ana Folgueira, he set up Impossible Tellers, a small advisory and consulting firm specialized in communication strategy projects, transmedia storytelling and managing change for executives.

In addition to being a patron of the African foundation AMREF, Flying Doctors and carrying our social projects in different CSR departments that he headed up for several years, in October 2011, Goyo set up Dreamtellers, also with Ana Folgueira and various other professionals. This foundation, made up of specialists in the world of communication, storytelling and cinematography, has spent several years engaged in social activities based on Transmedia Storytelling, helping, to date, more than 60,000 people in various projects around the world.

Goyo holds a Bachelor’s Degree in Journalism and a Diploma in Political Sciences from the Complutense University of Madrid, and an Executive MBA from Insead. He has given classes and is a conference speaker at leading Spanish business schools.



Lagasca, 88 – planta 3
28001 Madrid (España)
+34 91 563 77 22

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