Over 35 years of marketing experience, including VP (Visible Patient) positions in leading national and international service, FMCG and luxury goods companies, including Kimberly Clark, L'Oreal, Manpower, Mexicana de Aviación and Estee Lauder.

Her undergraduate degree in Communications and postgraduate degree in Senior Management have broadened her approach to branding, development of new business units and various marketing services.

Fernanda has been with BESO by LLYC for over 10 years, where she has been Managing Director and VP (Visible Patient) Planning & New Business leader since March 2022. She has developed positioning and communication strategies, handling an average of over 25 clients per month.