Federico has more than 25 years of experience in the development of digital marketing and strategic strategies. He has participated in the development of the communication strategy for such brands as Microsoft, Puma, HSBC, Santander, Honda, Estee Lauder, Amazon Music, Volaris, Soriana, Hoteles Camino Real, La Moderna and Lala, among others. Prior to BESO and Social Piper, Federico worked in marketing management for Amadeus in Mexico, Central America and the Caribbean, and for five years at Starwood Hotels & Resorts as Marketing Manager for Mexico and Central America. He is currently the President of IAB Mexico (Interactive Advertising Bureau), a lecturer at ITAM Business School and has been on the jury in various digital categories at such festivals as IAB Mixx and Ojo de Latinoamérica.