David González Natal is a partner and Managing Director for the North Region of Latin America at LLYC, where he runs the firm’s operations in Mexico, Panama and the Dominican Republic. He is also a member of the firm’s Global Executive Committee and heads up the Engagement Department at a global level.

He has been responsible for the creative transformation of the company and has run flagship projects for BBK, BBVA, Coca-Cola, Ikea, McDonald’s, Campofrío, Telefónica, Multiópticas and Gonvarri, among others, winning more than 150 national and international awards for creativity, marketing and communication, including several awards at Cannes Lions, Ojos, Clio Awards, Andy Awards, Soles, etc. He holds a Bachelor’s Degree in Journalism from the Complutense University of Madrid and a Global CCO from ESADE, has worked at such media outlets as El Mundo and Cadena Ser, and was a member of the press department at Círculo de Bellas Artes in Madrid and as chief coordinator at the agency Actúa Comunicación.

He is also a storytelling and brand strategy lecturer at several universities and business schools, including Esade, IE and Carlos III. He is also the co-creator of the platform for the humanization of the Stayhuman organization and the trend portal Nxt in Mkt.