With more than 20 years of experience in Communication Consulting, he has a degree in Information Sciences with a major in Journalism from the University of Piura and a Master's Degree in Marketing and Commercial Management from the University of the Pacific.

Throughout his career, he has received four Sabre Awards, thirteen Effie Awards, a Stevie Award, two Eikon Awards, an iNOVA Award, and two ANDA-Peru Awards, for his contribution in different projects.

In LLYC he has developed an extensive international career in Argentina, Panama, Peru, and for more than three years, in Ecuador, assuming the General Management of the operation in the Andean country.