Almudena holds a degree in Advertising and Public Relations from the Universidad Complutense of Madrid, a Master's degree in Marketing and Commercial Management from ESIC, a Master's degree in Digital Marketing from EAE and has taken the Promociona Program at ESADE. She is specialized in intangible management, with more than 20 years of experience in reputation, culture and social responsibility strategies. She has developed an extensive professional career in communication agencies such as Edelman or Villafañe & Asociados. For a decade she was the General Director of Cohn & Wolfe in Spain. After the merger with Burson, she worked as Director of Innovation and Corporate Development at BCW, until she joined LLYC.