Alejandro Romero holds a degree in Information Sciences from the Complutense University and a Master’s Degree in Communication of Public and Political Institutions, also from the Complutense University. He began his career at LLYC as an intern in the Madrid office in 1996 and has been based in Latin America since 1998, where he has led the firm’s international expansion, implementing the start-up of all operations in the region.

In 25 years in the Americas, Alejandro has contributed to developing a business worth more than 30 million euros working in the field of reputation, influence management and in the most representative crisis cases in Latin America: M&A operations such as the acquisition of SAB Miller by AB INBEV and the acquisition of Grupo Financiero Uno by Citibank. He has also driven the growth of LLYC’s digital area by transforming the consulting firm’s offering towards communication strategies based on Big Data and trend spotting.