Remaining relevant and influential in complex contexts

Uncertainty, volatility, and skepticism are unavoidable parts of business management, especially when pursuing relevance and influence. In addition, our increasingly demanding society is urging organizations to become more involved in how they manage their companies. In the background, our world’s constant state of information overload means we only remember 3 or 4 of the 3,000 impacts we see each day.

Companies can still remain relevant and influential in this turbulent, challenging, and transformative time, but it requires them to focus on the issues most relevant to their stakeholders, respond to societal concerns, and partner with communities of interest. To do this, businesses must listen and engage through a bold positioning strategy designed to make a social impact and positively impact reputation in the medium and long terms.

LLYC solutions

  • Opportunity areas. Use Big Data to identify regions where it is possible to establish solid, long-lasting relationships and where few competitors are present.
  • Social listening and engagement. People amplify conversations, and they can help take company messages from “relevant” to “influential.”
  • Partnerships. Form strategic alliances with key voices and opinion leaders to help build brand relevance and influence.
  • Bold positioning. Cultivate the courage to face risks boldly and the creativity to overcome them in innovative ways. A strong positioning strategy will be key to establishing differentiators and gaining legitimacy.
IDEAS
14 Mar 2023

In Search of Investor Interest: Keys for uncertain times

Listed companies in Iberia and Latin America assume that another year of uncertainty awaits them in 2023. First there was the pandemic. Now it is problems such as rising...
1 Mar 2023

NAMELESS WOMEN

Women’s presences in the media, from their images to their prominence in news stories, have long been the subject of research in universities and newsrooms. The consensus of many...
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NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polarized, discriminating, an...
16 Feb 2023

Democracy or Populism? 2023 Trends in Public Affairs

Lobbying has always been used to drive and change a country’s public policy, with interest groups using it to influence public policies from outside the public sector. One of...

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