Remaining relevant and influential in complex contexts

Uncertainty, volatility, and skepticism are unavoidable parts of business management, especially when pursuing relevance and influence. In addition, our increasingly demanding society is urging organizations to become more involved in how they manage their companies. In the background, our world’s constant state of information overload means we only remember 3 or 4 of the 3,000 impacts we see each day.

Companies can still remain relevant and influential in this turbulent, challenging, and transformative time, but it requires them to focus on the issues most relevant to their stakeholders, respond to societal concerns, and partner with communities of interest. To do this, businesses must listen and engage through a bold positioning strategy designed to make a social impact and positively impact reputation in the medium and long terms.

LLYC solutions

  • Opportunity areas. Use Big Data to identify regions where it is possible to establish solid, long-lasting relationships and where few competitors are present.
  • Social listening and engagement. People amplify conversations, and they can help take company messages from “relevant” to “influential.”
  • Partnerships. Form strategic alliances with key voices and opinion leaders to help build brand relevance and influence.
  • Bold positioning. Cultivate the courage to face risks boldly and the creativity to overcome them in innovative ways. A strong positioning strategy will be key to establishing differentiators and gaining legitimacy.
30 Oct 2023

Thinking about the future to tackle the present

In today’s world, focusing solely on the present can be tempting. However, amid unpredictability, thinking ahead and preparing for the future is crucial. This is especially true for businesses facing...
19 Oct 2023

Evaluating Marketing & Communications ROI

When consumers buy a product at a supermarket, a car at a dealer, a trip online, or an insurance policy through a broker, how do we know which marketing...
11 Oct 2023

Gray and Growing: The ticking time bomb of a rising over-...

Our society will see more older adults than children in just two decades. But what will this mean for our economy and social relations? How will homes look and...
26 Sep 2023

Mining in Latin America: A chance to carve a new path

The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society’s...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?