Turning transformation into a reputational asset
What are organizations in the middle of their own transformation processes actually facing? And how can we turn this transformation process into a reputational asset? For this journey to be successful, we must listen to stakeholders first – and that means properly establishing a starting point.
Companies must create narratives that generate trust and closeness and share simple, understandable content without losing sight of their ultimate goal: Creating a sense of pride in helping them achieve success. In other words, they must turn their transformation process into a key asset.
- Internal and external listening. Use AI and qualitative analysis tools to understand each phase of the transformation process and the opportunities it creates.
- Stakeholder storytelling. Analyze risks and opportunities, then assess them through the lens of different stakeholders to create narratives that offer clear, specific value connected to the company transformation process.
- Advocacy programs. Improve the transformation process’ credibility, with a special focus on employees.
- Flagship campaigns. Activate company purpose and use creativity to generate waves of positive conversation.