Taking advantage of complex times to improve competitive positioning

Companies and organizations are forced to coexist in an increasingly complex environment, and the only constants are change and uncertainty. This pushes businesses to work in a constant state of adaptation and adjustment, meaning they must improve their competitive positioning while also defending their bottom lines. This requires not only a carefully devised roadmap, but also the ability to anticipate future situations to make the unpredictable predictable.

Our response to this challenge is to develop solutions that allow our clients to work on the front lines of change and take advantage of uncertainty. At a time when society expects companies to champion certain values and ideologies, we must incorporate change into our DNA.

LLYC solutions

  • Attribution models, which help us understand how strategies work and which levers to pull to impact customer decision making.
  • Connected brands, using branding, brand positioning strategies, and brand stories based on social listening models developed using Big Data and Artificial Intelligence to fuel conversations on company products or services.
  • Unique stories, differentiating companies by engaging in conversations around specific topics or trends and connecting creativity with brand purpose.
  • Creative, engaging, and entertaining branded content.
  • Results tracking, measuring the marketing strategies fundamental to a company’s earnings and continuing to refine the overall strategy.
30 Oct 2023

Thinking about the future to tackle the present

In today’s world, focusing solely on the present can be tempting. However, amid unpredictability, thinking ahead and preparing for the future is crucial. This is especially true for businesses facing...
19 Oct 2023

Evaluating Marketing & Communications ROI

When consumers buy a product at a supermarket, a car at a dealer, a trip online, or an insurance policy through a broker, how do we know which marketing...
11 Oct 2023

Gray and Growing: The ticking time bomb of a rising over-...

Our society will see more older adults than children in just two decades. But what will this mean for our economy and social relations? How will homes look and...
26 Sep 2023

Mining in Latin America: A chance to carve a new path

The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society’s...

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