Adjusting marketing strategies without losing impact
In periods of crisis and uncertainty, companies often choose to cut their marketing budgets. An analysis of this approach, however, reveals that companies maintaining or even increasing their marketing budgets enjoy greater commercial success in both the short (1 year) and medium (2 years) terms.
LLYC solutions
- Investment outcome measurement, helping achieve balance between the short and medium terms.
- Intelligence systems that provide a true understanding of what impacts consumer purchasing decisions and help clearly identify improvement areas.
- Targeted, personalized marketing, carried out using automation technology that leverages consumer insights.
Other challenges
Taking advantage of complex times to improve competitive positioning
Facing hyper-regulation
Identifying the type of talent we need and engaging it in uncertain times
Developing leaders that can help organizations grow
Protecting businesses in highly exposed sectors
Navigating conversations in a highly polarized society
Remaining connected to customers with less purchasing power
Remaining relevant and influential in complex contexts
