Adjusting marketing strategies without losing impact
In periods of crisis and uncertainty, companies often choose to cut their marketing budgets. An analysis of this approach, however, reveals that companies maintaining or even increasing their marketing budgets enjoy greater commercial success in both the short (1 year) and medium (2 years) terms.
- Investment outcome measurement, helping achieve balance between the short and medium terms.
- Intelligence systems that provide a true understanding of what impacts consumer purchasing decisions and help clearly identify improvement areas.
- Targeted, personalized marketing, carried out using automation technology that leverages consumer insights.