Adjusting marketing strategies without losing impact

In periods of crisis and uncertainty, companies often choose to cut their marketing budgets. An analysis of this approach, however, reveals that companies maintaining or even increasing their marketing budgets enjoy greater commercial success in both the short (1 year) and medium (2 years) terms.

LLYC solutions

  • Investment outcome measurement, helping achieve balance between the short and medium terms.
  • Intelligence systems that provide a true understanding of what impacts consumer purchasing decisions and help clearly identify improvement areas.
  • Targeted, personalized marketing, carried out using automation technology that leverages consumer insights.
14 Mar 2023

In Search of Investor Interest: Keys for uncertain times

Listed companies in Iberia and Latin America assume that another year of uncertainty awaits them in 2023. First there was the pandemic. Now it is problems such as rising...
1 Mar 2023


Women’s presences in the media, from their images to their prominence in news stories, have long been the subject of research in universities and newsrooms. The consensus of many...
23 Feb 2023


Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polarized, discriminating, an...
16 Feb 2023

Democracy or Populism? 2023 Trends in Public Affairs

Lobbying has always been used to drive and change a country’s public policy, with interest groups using it to influence public policies from outside the public sector. One of...

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?