Scania Latin America

Scania's Inovathon

Clients: Coca Cola
IDEAS
27 Oct 2020

Trump vs Biden (II): The key political messages

As always, when the U.S. presidential elections occur, media and social attention around the world focuses on North America. On Tuesday Nov. 3, 2020, the 59th presidential ...
21 Oct 2020

HISPANIC VOICES IN THE U.S. 2020 ELECTION

There is no question that the Hispanic vote will be decisive in this year’s elections. Even in 2016, Hispanics made up 11percent of the electorate (up from 10 percent...
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...

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