Scania Latin America

Scania's Inovathon

Challenges: Purpose
IDEAS
21 Oct 2020

HISPANIC VOICES IN THE U.S. 2020 ELECTION

There is no question that the Hispanic vote will be decisive in this year’s elections. Even in 2016, Hispanics made up 11percent of the electorate (up from 10 percent...
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....

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