BBK

INVISIBLE SOLITUDE

Challenges: Purpose
IDEAS
15 Jan 2020

Post-digital communications: Five big challenges

In the very recent past, the adjective “digital” was enough to imbue any noun with a sense of progress and innovation. But as time passed, a combination of abuse...
26 Dec 2019

Latin American Discount Stores and Future Challenges for ...

The popularity of discount stores is nothing new in European markets, but in Latin America, the new discount store phenomenon has revolutionized shopping, challenging traditional consumer channels. In Colombia, fo...
18 Dec 2019

How brands should react to media disruption

The media has gone through a period of major change in recent years, moved by a digital revolution that strongly impacted them long before other industries, many of which...
11 Dec 2019

Storytelling vs. Storydoing: how to regain citizen trust

In our era of fake news, deepfakes and bots, manipulators will not hesitate to repeat lies until they sound true, all while using big data to tell their audiences...

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