Scania Latin America

Scania's Inovathon

Clients: Scania Latin America
Scania Latin America
Scania Latin America
Case
IDEAS
7 Jan 2021

Martech: Information technology in marketing

The opening argument of this article – which is that digital transformation does not revolve around technology – may cause some surprise. However, it is our belief that the...
22 Dec 2020

The New Pillars of Infrastructure Communications

Years ago, infrastructure was a frequent topic of political debate across all developing countries, particularly in Latin America. Discussions about the sector’s role have ...
17 Dec 2020

A New Leadership Paradigm: The activist CEO

Dominic Barton, former CEO of McKinsey, tells us the anecdote about a president of an engineering firm who spent 60 percent of his time debating leadership questions and talk...
10 Dec 2020

Sustainable Health Systems: Can pharmaceutical companies ...

This is a key moment for health systems and opportunity for pharmaceutical companies       In an ideal world, the right to health is a key value. In many c...

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