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Mémora Electium
Mémora Electium
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Coca Cola
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IDEAS
23 Jan 2020

Challenges and priorities of the new Spanish government

On March 5, 2019, the Spanish government called for general elections after the incumbent Spanish Socialist Workers’ Party (PSOE) was unable to pass a General State Budget. From then...
15 Jan 2020

Post-digital communications: Five big challenges

In the very recent past, the adjective “digital” was enough to imbue any noun with a sense of progress and innovation. But as time passed, a combination of abuse...
26 Dec 2019

Latin American Discount Stores and Future Challenges for ...

The popularity of discount stores is nothing new in European markets, but in Latin America, the new discount store phenomenon has revolutionized shopping, challenging traditional consumer channels. In Colombia, fo...
18 Dec 2019

How brands should react to media disruption

The media has gone through a period of major change in recent years, moved by a digital revolution that strongly impacted them long before other industries, many of which...

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