VANS GIRLS SKATE NIGHT. THE BIGGEST FEMALE SKATEBOARDING EVENT HELD IN BARCELONA

The challenge facing the Lifestyle area team was getting more than 40 women and young women who would have never skated before to do exactly that—getting involved with skateboarding at the hand of Vans. In addition to this, we also aimed to make noise about the event in the media and help grow the local community of female skaters, all the while strengthening the brand’s credibility.

Vans’ Girls Skate Night brought together more than 80 women around this soon-to-be Olympic sport. Also the initiative was well-received by Barcelona’s female skater community.