Challenge
An IPO breaks the mold.
Impact.
Unicaja Banco captured 700 million euros. 90% of the offer was placed among international investors. On the first trading day the shares were revalued by 6% (18% by 2017).
"This case is a good example that the best shield against a crisis is to have a good position in the market. The work done to explain Unicaja's strengths and its business model prior to the operation minimized the effect of the risks that impacted the sector in the middle of the IPO marketing process. In fact, Unicaja became one of the best stock market debuts of 2017."
Jorge López Zafra
Senior Director of the Corporate and Financial Communications area at LLYC
Challenges.
Industries
Related cases
Atlantia
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