Unicaja

Unicaja IPO.
An IPO breaks the mold

Challenge

An IPO breaks the mold.

Impact.

Unicaja Banco captured 700 million euros. 90% of the offer was placed among international investors. On the first trading day the shares were revalued by 6% (18% by 2017).

"This case is a good example that the best shield against a crisis is to have a good position in the market. The work done to explain Unicaja's strengths and its business model prior to the operation minimized the effect of the risks that impacted the sector in the middle of the IPO marketing process. In fact, Unicaja became one of the best stock market debuts of 2017."

Jorge López Zafra
Senior Director of the Corporate and Financial Communications area at LLYC

Industries

IDEAS
4 Dec 2019

Chatbots and Artificial Agents: The challenge of machine ...

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29 Nov 2019

Speak up and share. Visibility Strategies for Gender Equa...

To achieve gender equality in companies, it is not enough for women to speak up. They must share their stories. When they do not, it is still common to...
28 Nov 2019

Rethinking Employee Experience: Challenges Connecting wit...

Nov. 5, 2019, the LLYC office in Madrid hosted “The challenges of talent in the 2020’s.” This co-creation workshop provided an opportunity for numerous HR professionals to come together and identify the challenges...
26 Nov 2019

UNO33. The impact of exponential technologies on communic...

UNO33 The impact of exponential technologies on communication reflects on our sector’s challenges in the face of a VUCA world, one where exponential technologies are revolutionizing the ways we...

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