Unicaja

Unicaja IPO.
An IPO breaks the mold

Challenge

An IPO breaks the mold.

Impact.

Unicaja Banco captured 700 million euros. 90% of the offer was placed among international investors. On the first trading day the shares were revalued by 6% (18% by 2017).

"This case is a good example that the best shield against a crisis is to have a good position in the market. The work done to explain Unicaja's strengths and its business model prior to the operation minimized the effect of the risks that impacted the sector in the middle of the IPO marketing process. In fact, Unicaja became one of the best stock market debuts of 2017."

Jorge López Zafra
Senior Director of the Corporate and Financial Communications area at LLYC

Industries

Related cases

Nacional Monte de Piedad
Nacional Monte de Piedad
Case
IDEAS
21 Oct 2020

HISPANIC VOICES IN THE U.S. 2020 ELECTION

There is no question that the Hispanic vote will be decisive in this year’s elections. Even in 2016, Hispanics made up 11percent of the electorate (up from 10 percent...
16 Oct 2020

TRUMP VS. BIDEN: ARE THEIR DIGITAL CAMPAIGNS SO DIFFERENT?

Digital campaigns: Key assets in the race to the White House   Websites are a key digital asset in U.S. presidential campaigns, as they not only promote the candidate and their...
15 Oct 2020

BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT ...

When we hear the expression “brand activism” or “corporate activism,” some very different (even contradictory) ideas come to mind. In this article, which stems from reflectio...
30 Sep 2020

The health revolution: from “wellness” to “wellbeing”

It is no secret that COVID-19 has resulted in disruption and sweeping changes throughout all areas of our personal and professional lives, something that has naturally been very stressful....

We want to collaborate with you

Do you have a challenge?

Would you like to join our team?

Do you want us to speak at your next event?