Scania trucks recently celebrated the brand's 60th anniversary in Brazil with a challenge to turn people who don't drive trucks into fans: entrepreneurs and decision makers.
With this in mind, Scania needed to increase its social media presence strategically and creatively, while maintaining a business tone and showcasing its differentiators.
LLYC worked on Scania's digital brand by developing the weekly editorial calendar with the main topics to be covered, in addition to the production of art and video content, and community management. With a view to determining the impact of these actions, we monitor them on a weekly basis and report the results every month.
Building on the strategic plan of segmented and creative communication, Scania outgrew its competitors by 66% in digital. The more entrepreneurial tone made the brand reach 28% more people, generating 44% more engagement.
15% increase in reach: 61.1 million reach and impressions on social media.
44% increase in participation: 6.9 million interactions between likes, comments, shares, link clicks, mentions and video views on social media. 4.2 million video views on the YouTube channel.