A takeover bid in a hostile environment
Generate traction for Atlantia's takeover bid, and for its future project - positioning it as a winning option. Neutralize the opposition of certain institutions. Defend Atlantia's position in the Joint Venture created with ACS.
"The success of this case is because of the flexibility with which the strategy was deployed. The team modulated the profile and communication scope, taking a very proactive stance on the advantages of the operation, and reducing its profile on sensitive issues such as institutional opposition. Because of this, Atlantia's offer was positioned as the best option for Abertis, helping the company achieve a dominant role in the acquisition.”
Jorge López Zafra
Senior Director of the Corporate and Financial Communications area at LLYC